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Klik Ekspo Group

Klik Ekspo Group

Since 1994

Tirana International Fair

AfterShow Report

Tirana International Fair
31st Edition

"Windows Into the Future - Albania 2030"

The Balkans' most prestigious business platform connecting global markets with regional opportunities.

November 05-08, 2025
Palace of Congresses, Tirana
2. By The Numbers

Key Statistics: Event Impact Analysis

0
Participating Companies

48 Western Balkans
79 International

0
Countries

Europe, USA, Balkans

0
Square Meters

Exhibition Area
Palace of Congresses

0
General Public

Visitors

0
Trade Visitors

Regional & European Business

0
Participants

Panels, Forums & Presentations

0
Thematic Events

Panels, Workshops, Happy Hours

0
Media Outlets

8+ National Media On-site Stands

A decisive transition in the role and ambition of Albania’s largest multisectoral business platform.

1.1

Transition & Theme

The 31st Tirana International Fair marked a decisive transition in the role and ambition of Albania’s largest multisectoral business platform. Held from 5–8 November 2025 at the Palace of Congresses in Tirana, TIF31 moved beyond the traditional exhibition format to operate as a forward-looking coordination platform aligned with Albania’s development trajectory toward 2030.

Under the theme “Windows into the Future – Albania 2030,” the Fair was conceived not as a showcase of isolated products or sectors, but as a structured environment where institutions, companies, investors, and international partners could read Albania’s future through concrete projects, systems, and execution pathways. The “windows” concept reflected a deliberate shift from presentation to interpretation: offering visibility into what is being built, what is becoming investable, and what remains structurally constrained.

Palace of Congresses Main ENtrance
TIF31 • Palace of Congresses
1.2

Scale of Participation

TIF31 brought together 230 companies across 5,000+ m², including 103 Albanian exhibitors, 48 from the Western Balkans, and 79 international exhibitors, with representation from 16+ countries. The Fair welcomed 20,000+ visitors, including 2,700 trade visitors and 3,850+ conference participants, and delivered a dense program of 28 thematic panels, conferences, demonstrations, and networking formats. These figures reflect not only scale, but a deliberate emphasis on audience quality and relevance.

1.3

Strategic Convergence Points

Infrastructure & Connectivity
Energy Transition
Tourism & Hospitality
Agriculture & Food Safety
Technology & Innovation
Cybersecurity & Data
Investment Facilitation
Regional Cooperation

Strategically, TIF31 functioned as a convergence point for Albania’s key transformation systems, consistently highlighting their interdependencies, reinforcing a central message that Albania’s path to 2030 depends on coordinated systems rather than standalone projects.

1.4

Execution-Oriented Design

Alongside the exhibition floor, the Fair integrated structured B2B matchmaking, B2G facilitation, and applied demonstrations.

1,500+
Logged professional interactions
and facilitated meetings recorded

Several exhibitors secured high-relevance institutional access, opening concrete pipelines in sectors such as cybersecurity, civil protection, rail and port infrastructure, energy systems, agrifood supply chains, and hospitality procurement. Outcomes are reported conservatively as initiated partnerships, validated interest, and follow-up pathways, reflecting credibility over inflated claims. The Fair’s applied dimension further differentiated TIF31. Field-based demonstrations, most notably in fire protection and civil emergency response, allowed solutions to be evaluated under real conditions rather than marketing narratives. This approach reinforced TIF31’s positioning as a platform where trust, standards, and performance matter.

1.5

Institutional Participation

Institutional participation was both broad and substantive. Central ministries, regulatory authorities, investment and innovation agencies, municipalities, and public operators were present not only symbolically but operationally, contributing to panels, matchmaking, and project discussions. Internationally, structured participation from Western Balkan chambers of commerce, European institutions, trade agencies, and development partners reinforced TIF’s role as a gateway to Albania and the wider region. Hosting the CEFA Steering Committee Meeting during TIF31 further positioned Tirana as an active node in the Central and Southeastern European exhibition ecosystem.

1.6

Media Impact

Media and communication impact amplified this positioning at scale. TIF31 generated sustained national, regional, and international coverage, with reporting across 40+ media outlets and embedded on-site broadcasters producing live content throughout the Fair. Combined broadcast, digital, print, and social media exposure produced an estimated total reach exceeding 10 million impressions, extending visibility well beyond the event dates and reinforcing TIF31 as a national economic reference point rather than a calendar event.

Total Estimated Reach

> 10 Million Impressions
> 40 Media Outlets
1.7

Albania 2030 Diagnostic

Most importantly, TIF31 functioned as a diagnostic of Albania’s 2030 readiness. Across panels and discussions, a clear shift emerged from ambition to mechanics: sequencing, bankability, institutional interoperability, enforcement capacity, and workforce readiness.

Momentum Evident In

  • Infrastructure Development
  • Energy Transition
  • Tourism Growth
  • Innovation Platforms

Persistent Constraints

  • Human Capital
  • Implementation Capacity
  • Cross-Institution Coordination
  • Fit-for-stage Financing

"TIF31 therefore stands as both a culmination and a starting point: closing a chapter of thematic experimentation and opening the path toward
TIF32 – the “Fair of Fairs”, where specialization, depth, and delivery logic will define the next phase."

Albania’s largest and most established multisectoral business platform.

2.1

Platform Identity

Tirana International Fair (TIF) is Albania’s largest and most established multisectoral business platform. It serves as a national meeting point for a diverse array of stakeholders looking to engage with the Albanian and regional markets.

Institutions
Companies
Investors
International Partners

It functions as a convergence space where economic priorities, market realities, and future-oriented strategies are addressed within a single, structured environment.

Market Realities
Economic Priorities
Future Strategies
2.2

Regional Ecosystem

Within the regional exhibition ecosystem, TIF holds a distinct position by bringing together public-sector leadership, private-sector participation, and international engagement under one roof . Beyond product and service display, TIF integrates exhibition, dialogue, and facilitation, enabling direct interaction between decision-makers and market actors.

TIF31 reinforced this role through the presence of National Pavilions from Western Balkan countries, including Serbia (represented by the Serbian Chamber of Commerce), Montenegro (through the Chamber of Economy of Montenegro), and Italy (via Federcamere) alongside additional international institutional and business delegations. This positioning established TIF not only as a gateway to the Albanian market, but also as a regional access point to the wider Western Balkans.

Serbian Chamber of Commerce

SERBIA

Chamber of Economy of Montenegro

MONTENEGRO

Federcamere

ITALY

2.3

Content-Driven Evolution

TIF has evolved toward a content-driven fair model , where conferences, panel discussions, project presentations, and thematic programming stand alongside the exhibition floor as core value drivers. This evolution reflects a shift from static visibility to strategic exchange, insight, and engagement .

Conferences
+
Panel Discussions
+
Project Presentations

TIF31 operationalized this approach through structured, pre-arranged meetings, allowing exhibitors to engage directly with key institutional representatives, investors, and partners. These targeted interactions transformed participation into active business and policy engagement, extending value beyond the exhibition stand.

2.4

Applied Dimension

Beyond the exhibition halls, TIF31 demonstrated its applied dimension through real-world demonstrations. A notable example was the live demonstration organized for Klevi Fire Protection at a military base in Albania, where controlled fires involving vehicles and structures were used to showcase advanced fire suppression and emergency response technologies.

Conducted in the presence of civil emergency directors, public safety administrators, institutional representatives, and technical experts from Albania and the wider Western Balkans, this initiative underscored TIF’s capacity to support the practical validation of solutions relevant to civil protection and emergency preparedness .

Klevi Fire Base
TIF31 • Klevi Fire Protection Demonstration

Through this integrated approach—combining exhibition, content, matchmaking, and applied demonstration—TIF31 consolidated its role TIF31 consolidated its role as a platform that not only reflects Albania’s development priorities, but actively contributes to shaping Dialogue, Readiness, and Regional Cooperation.

Reading Albania’s direction toward 2030 through strategic alignment.

3.1

Rationale & Theme

TIF31 was conceived as more than a multisectoral exhibition. It was designed as a strategic platform for leading Albania’s direction toward 2030. , at a moment when national priorities are increasingly shaped by EU-alignment, accelerated investment cycles, and the need to build resilience across infrastructure, energy, food systems, and digital security. The concept responded to a simple reality: Albania is not entering 2030 through one sector. It is moving there through multiple systems evolving at the same time , each affecting the others.

“Windows into the Future”

The theme was chosen to shift the fair from a space of display into a space of interpretation and direction-setting. “Windows” implies visibility into what is coming next: not predictions, but informed perspectives grounded in projects, policy, and execution realities.

From Display
To Interpretation

TIF31’s vision was anchored in three linked trajectories shaping the country. By aligning the program with these, TIF31 framed Albania 2030 not as a slogan, but as a portfolio of interconnected transitions. The theme also reflected the growing expectation that exhibitions must create value beyond stand traffic. At TIF31, the future was not expressed only through branding, but through content: panels, project-focused discussion, institutional participation, matchmaking, and applied demonstrations. The goal was to make TIF a place where stakeholders could not only present themselves, but align, coordinate, and challenge assumptions about Albania’s path to 2030.

Palace of Congresses Main ENtrance
TIF31 • Main Entrance
3.2

Strategic Alignment

TIF31’s vision was anchored in three linked trajectories shaping the country. By aligning the program with these, TIF31 framed Albania 2030 not as a slogan, but as a portfolio of interconnected transitions physical, economic, environmental, institutional, and digital.

Horizon

Albania 2030

A national framing for modernization, strategic projects, competitiveness, and quality of life, with priority sectors moving from planning into execution.

Engine

EU Integration

A practical framework for standards, governance, compliance, , traceability, data protection, sustainability, and market rules that increasingly define what “readiness” means.

Necessity

Regional Development

Albania’s growth is structurally connected to Western Balkan mobility, trade routes, investment flows, workforce movement, and security. TIF31 reinforced this regional reality by welcoming national pavilions and delegations that positioned the fair as a gateway not only into Albania, but into wider Western Balkan opportunity.

3.3

Multiple Sectors, One Direction

The plural “windows” signaled that the future cannot be understood from a single viewpoin, and that Albania’s progress toward 2030 depends on coordination across sectors.

Tourism

Growth engine depending on infrastructure, environmental sustainability, and service standards

Mega Infrastructure

Physical foundation for competitiveness, logistics, regional integration, and investment attractiveness

Energy Transition

Economic opportunity and a requirement for modern industry and sustainable development

Agriculture and Food Safety

Pillar of domestic resilience and export readiness, shaped by traceability and EU-aligned standards

Sustainability

Cross-cutting condition, influencing tourism models, construction practices, investment criteria, and public policy

Data Protection and Cybersecurity

Forms of national infrastructure, essential for investor confidence, public trust, and the functioning of modern institutions and markets

Strategic Projects

Mechanisms converting vision into execution capacity

TIF31’s concept treated these not as separate conversations, but as one direction with multiple entry points: different sectors looking toward the same horizon, each revealing risks, requirements, and opportunities the others must account for.

3.4

Report Framing

Because TIF31 was built around “windows,” the fair’s value lies not only in what was exhibited, but in what was clarified: the priorities being pursued, the systems being strengthened, the standards being adopted, and the partnerships being formed. The program’s structure and the exhibitor profile together created a coherent picture of Albania’s development momentum, while the matchmaking meetings and applied demonstrations underlined an execution-focused approach.

This concept and vision frames everything that follows in this Aftershow Report:

  • The exhibitor ecosystem as a snapshot of market direction
  • The conference program as a diagnostic of readiness
  • The outcomes as signals of journey to Albania 2030 and the coordination requirements

Formal framing of the "Windows into the Future" edition.

4.1

Structure & Purpose

The formal opening of the 31st edition at the Palace of Congresses served as the public framing of the theme “Windows into the Future – Albania 2030”. It positioned TIF not merely as a visibility event, but as a platform for interpretation, coordination, and execution.

TIF31 Inauguration Ceremony
Inauguration Ceremonny • Palace of Congresses

The Ceremony Emphasized

Albania 2030

The national development direction toward 2030.

EU Standards

The reference frame for progress and European cooperation.

Cross-Sector Systems

How infrastructure, energy, tech, tourism, agriculture, and culture are evolving together.

The Immersive Experience

"Windows into the Future"

Guests were welcomed by an immersive visual experience at the entrance stairs, designed as a deliberate opening statement to visualize the path to 2030.

Ceremony Agenda
Opening Speeches

Institutional & Private Sector

Awards Ceremony

Golden Eagle Medal

Cultural Performance

Closing cultural performance and an invitation to visit exhibition stands

4.2

Speeches & Messages

Opening Framing

The welcome extended to institutions, the diplomatic corps, the business community, and academia set the stage. The address highlighted TIF’s history since 1994 and its role in building Albania’s exhibition industry.

Positioning

TIF is a five-year platform introducing projects and national visions for Albania approaching 2030

International Participation

Over 250 companies and institutions from more than 20 countries

4.2.1

Organizer Welcome Address

Luel Muhametaj

General Manager, Klik Ekspo Group / Tirana International Fair

"TIF31 acts as a bridge between the Albania we built and the Albania we are becoming"

From Isolation to Exchange

Framing the fair's origin post-1994 not just as a business event, but as a shift from isolation to trust, exchange, and international connection.

Windows vs. Doors

A transformation from "doors" to "windows"—representing openness, visibility, and a clear view of the future capability.

Strategic Announcement • 2026
Five Exhibitions, One Ecosystem

The 32nd edition will evolve into a cross-sector ecosystem, integrating Agriculture, Technology, Energy, Tourism, and International Cooperation.

TIF Power

Infrastructure & Energy

TIF Explore

Tourism, Culture, Heritage

TIF Tech

Technology, Startups, Digital

TIF Agro

Agriculture & Food Systems

Gallery of Nations

International Representation & Cooperation

4.2.2

Government Address

Delina Ibrahimaj

Minister of Economy & Innovation

Over 31 year span TIF serves as a platform where business exhibit, meet, and interact. The new concept is not a simple fair, but a structured Albania 2030 platform with five sub-platforms.

Economic Transformation

Observation of Albania's economic transformation through larger and more mature businesse, improved product quality and higher-quality projects.

Business Environment & Investment Sectors

Emphasis on Albania as an attractive business environment with opportunities accross sectors, with priority investment sectors being energy, tourism, innovation,technology, and cybersecurity.

Policy Framework & Durana Tech Park

Reference to government work on legal and policy frameworks to attract investment and ecosystems, with Durana Tech Park being one example of government's approach.

4.2.3

Investment Promotion Institution Address

Laura Plaku

Executive Director, AIDA

TIF is a living window on Albania's ambitions, creativity, and development. Windows Into the FUture - Albania 2030 is a call to build a futur ethrough ideas, ambition, creativity and cooperation. AIDA supports the platfrom and continues collaboration with Klik EKspo Group.

Economic Signals

Economic future vision signals referenced, including growth in service exports, expansion of digital services, and cooperation-driven development.

AIDA’s Support

Positioning AIDA's role in supporting growth through daily investment facilitation, business expansion support, and partnerships formation.

4.2.4

Public Assets Institution Address

Elira Kokona

Executive Director, AIC

AIC alings with the fair's vision and Rising to the Challenge framing. AIC contributed to the fair by organizing a series of thematic pannels addressing investment, partnerships, free zones, investment chains, and access to finance.

20+ Urban Projects

Reference to AIC's portfolio scale and ambition for visible outputs soon

Public Assets

Emphasis on ability of AIC on turning public assets into urban development ecosystems, and generating cross-sector value in culture, sport, social well-being, and urban regeneration.

Opennes for Investment

The core narrative was on the fact that Albania is open for investment, partnesrhips and future-oriented development, combining opportunity, culture, energy and social optimism. Building trust through inclusive development that combines opportunity, energy, and social optimism.

4.2.5

Private Sector Partner Addresses

Elton Çekrezi

CEO, Euroelektra

Recognition of improved event organization and format, alongside with Euroelectra's positioning around technology and innovation standards, long-term persistence in the market.

Erald Kerluku

Director, KLAR Group

KLAR participation framed as alignnment with shared vision and development, with highlight of flagship projects Alana's Tower and Herzog & de Meuron. Emphasis on technology and design adapted to Albanian cultural context and urban identity.

4.2.6

Institutional Profile Recognition

History & Legacy

Since 1994, Klik Ekspo Group has served not just as an organizer, but as a bridge for economic dialogue, international cooperation, and standards in the regional exhibition ecosystem.

1994
2026
4.3

The Golden Eagle Medal

Golden Eagle Medal as Tirana International Fair’s official recognition award.

The Golden Eagle Medal 2026 honored the most distinguished figures and institutions whose achievements enriched art, culture, education, heritage, social advancement, and business. One company, one expert, one artist, one national institution, and one international institution, each exemplifying excellence, integrity, and commitment to progress. The Awards ceremony delivered as part of the official inauguration sequence, following opening speeches and institutional messages. It is presented on stage by Klik Ekspo Group leadership as a formal recognition moment within TIF31’s opening night.


Purpose

The Purpose of the Award is recognition of long-term contribution, excellence, and continuity, as well as celebration of actors shaping Albania’s development through impact, leadership, and public value. The Golden Eagle Medal as a living symbol of gratitude and national pride, celebrating excellence, creativity, and devotion to the public good.

Expert

Mr. Luigi Triggiani

Secretary General, Unioncamere Puglia (Tirana Office since 1999)

For enduring commitment to building bridges between Italy and Albania, supporting enterprises, and encouraging investment, innovation, and a shared culture of quality, as well as to contribution to economic and cooperation across the Adriatic.

Institution

Chamber of Economy of Montenegro

National Business Institution

For advancing regional cooperation and openness to global markets within a shared Adriatic–Balkan economic ecosystem, as well as for the  Longstanding collaboration through the Tirana International Fair and Klik Ekspo Group, converting proximity into partnership and trade relations into shared growth.

Artists

Anila & Besnik Bisha

Filmmakers

For preserving and reflecting Albanian cultural identity through cinema, for storytelling that elevates everyday life into national memory and artistic truth, as well as for contributing to Albania's cultural positioning in global artistic dialogue through the participation in international festival.

Service

Colonel Hamdi Gurra

Commander, BMEC

For exemplary leadership in strengthening civil emergency capacities and dedication to safeguarding human life and public safety through professional institutional collaboration, as well as for integrity, duty, and public service impact.

Company

Klevi Fire Protection

Safety Technology

For visionary contribution to fire safety and civil protection, for introducing advanced German-standard technologies that protect lives, property, and environment, as well as for building trusted partnerships with institutions and market actors and elevating Albania's credibility in safety innovation.

The physical expression of "Windows into the Future".

5.1

Introduction

TIF31’s exhibition floor was designed as the physical expression of the theme “Windows into the Future – Albania 2030”: not just a collection of stands, but a curated environment where institutions, companies, and projects could be read as a snapshot of where Albania is heading and what systems must evolve together to reach 2030.

230 Companies
5,000+ Square Meters

The exhibition brought together exhibitors including 103 Albanian companies, 48 from the Western Balkans, and 79 international exhibitors, supported by additional field-based activities and demonstrations.

Exhibitor Composition
45%
21%
34%
103 Albanian
48 Western Balkans
79 International
5.2

Layout & Zones

The exhibition layout combined conceptual storytelling zones (Windows into the Future) with transactional business zones and content zones, enabling a continuous flow between exhibition, dialogue, and practical engagement.

2 Floor

Media, Culture & Business

Dedicated Media Zones

Three live media pavilions: RTSH, SCAN TV, MCN TV (studio-style coverage). On-site reporting and exhibitor's interviews: A2 CNN, ATSH, KTA.

B2B Matchmaking Zone

Dedicated space for structured meetings and pre-arranged engagement.

Culture & Creative Zone

Dedicated space reflecting TIF31’s broader positioning as a business platform and a cultural dimension, consistent with the fair’s approach of blending economic dialogue with creative experience.

Multidisciplinary Stage

High-value content sessions integrated into the flow.

1 Floor

Strategic Anchors

Windows into the Future Pavilion

Conceptual anchor of TIF31, which uses window as a symbol of openness and forward-looking direction-setting. Participants included AIDA, AIC, and KLAR Group. It is designed to connect flagship national priorities, such as infrastructure, energy, innovation, digital transformation, agribusiness upgrading, and cultural investment, into one coherent spatial story.

Windows into the Future Stage

Enabling seamless movement between exhibition discovery and high-value content.

-1 Level

Immersive & Hospitality

"Windows Into the Future" Immersive Exhibition

Multisensory installation showcasing the future-oriented projects and strategies through 3D mapping, projections and visual storytelling, giving visitors a future pipeline view, rather than a brochure-level presentation.

Conference Rooms A & B

Dedicated spaces for panels and technical discussions.

Concert Stage

Dedicated performance stage, supporting the cultural and experience-driven programming of TIF31 and extending visitor dwell time beyond business hours.

Food Zone (Te Komuna)

Hospitality element intentionally positioned for networking, social exchange, and longer on-site engagement.

Outdoor

Product Demonstration Zone

A practical showcase area enabling exhibitors to demonstrate solutions in real conditions, reinforcing TIF31’s applied and execution-oriented character, which is especially relevant for equipment, safety, and technical demonstrations.

5.3

Key Exhibition Categories

TIF31’s exhibitor ecosystem reflected Albania’s development priorities through a multisectoral but system-linked structure. Core categories were not isolated silos, but interconnected components of the Albania 2030 vision.

Investment & Strategic Projects

National investment and project-development institutions positioned at the center of the fair’s future-facing narrative, including AIC (strategic asset development and flagship national projects) and AIDA (investment promotion and one-stop-shop investor facilitation).

AIC
AIDA
Infrastructure & Construction

Exhibitors operating in construction systems, metal structures, and engineering services aligned with Albania’s corridor, port, rail, and urban development momentum.

Energy Transition

Representation across the energy value chain, from renewables to materials, and enabling technologies, highlighting advanced solar-related production ambitions.

Tourism & Hospitality

Tourism positioned beyond promotion, including municipalities and destination ecosystems presenting investment-ready hospitality opportunities and partnership pipelines.

Agriculture & Food

Agribusiness exhibitors consistent with the “Albania 2030” focus on export readiness, standards, traceability, and domestic resilience.

Technology & Innovation

Technology exhibitors ranged from applied industrial tech to cybersecurity and digital transformation services, reinforced by the presence of Durana Tech Park as an ecosystem-level innovation platform

Lifestyle & Culture

Complementary category reflecting the fair’s evolution into an experience-driven platform where business visibility is strengthened by culture, design, and public engagement.

5.4

Exhibitor Profile & Market Maturity Signals

Strategic Shift

"TIF31 signaled a distinct shift from 'general participation' to strategic positioning, visible in the exhibitor mix."

This includes strong presence of institutional actors shaping investment pipelines and project readiness, increased number of international exhibitors entering Albania to explore partnerships, distribution channels, and long-term project opportunities, as well as exhibitor narratives showing market entry logic and execution readiness.

5.5

Institutional Presence

TIF31 further consolidated its role as a gateway platform for Albania by convening central institutions, regulators, investment bodies, municipalities, and private sector exhibitors within a single, coordinated environment. Government bodies, state agencies, chambers of commerce, embassies and trade attachés, as well as international organizations actively contributed and constituted the backbone of the national and international presence of TIF31 through pavilions, speaking roles, business diplomacy, and market observation.

This institutional layer supported the Fair’s broader “Albania 2030” positioning by reinforcing investment readiness, infrastructure modernization, innovation capacity, and EU-aligned reforms, while strengthening TIF’s function as a Western Balkans access point for regional cooperation and cross-border engagement.

Key Signals Observed
Institutional Anchors

Reinforcing the Albania 2030 pipeline and improving investor navigation across the public–private ecosystem.

Reform Visibility

Strong visibility of national reform and investment instruments presented through coordinated institutional participation and project pipelines.

Policy Alignment

Cross-border engagement themes (EU Green Deal, circular economy, data protection), contributing to credibility and trust with international stakeholders.

5.5.1

National Institutional Presence

The National Institutional Map provides a glance at the breadth of public sector engagement. Participation is coded into two distinct formats:

Direct Exhibitor (D)
Indirect / Program (I)

Ministry of Infrastructure & Energy

Direct

+ OSHEE, OST, Port Authority, Railways, AEE

Energy transition, electrification, grid and infrastructure, ports and rail modernization; sector panel on renewables and EU Green Deal alignment.

Ministry of Agriculture

Direct

+ AKU, AKVMB, AZHBR, AREB, ISUV, QTTB

Food safety, veterinary, phytosanitary control, rural support schemes, extension services, R&D and technology transfer.

Ministry of Tourism, Culture & Sports

Direct

+ National Cinematography Centre; Opera & Ballet

Creative industries, cultural promotion, film and performing arts institutional visibility.

Ministry of Environment

Indirect

Waste management reform, EU directive alignment, awareness and measurable targets approach.

Ministry of Economy / Entrepreneurship

Indirect

Investment narrative and business climate positioning linked to “Albania 2030” (Opening Ceremony).

AIDA (Albanian Investment Development Agency)

Direct

B2B co-organization and investor-facing facilitation.

AIC (Albanian Investment Corporation)

Direct

+ Durana Tech Park, TEDA, ASDRE

Strategic investment platforms and innovation, industrial development projects.

Municipalities

Mixed

Himarë, Librazhd, Tirana via Eco Tirana, and Civil Emergencies

Local development and investment promotion (tourism, services, rural development) and public service modernization.

Information & Data Protection Commissioner

Direct

EU accession alignment on personal data protection and implementation challenge and compliance culture.

Media Partners ATA & RTSH

Direct

Public communication, institutional information dissemination and national visibility.

Nat. Cyber Security Authority / Startup Albania

Indirect

Digital trust, startup ecosystem support, innovation policies and talent pipelines.

5.5.2

National Institutional Sectors

Energy, Infrastructure & Strategic Connectivity

The infrastructure and energy cluster operated as a primary institutional backbone at TIF31, connecting national infrastructure priorities with the private sector’s project pipelines and international expertise.

Ministry of Infrastructure
Durrës Port Authority
Albanian Railways
OSHEE
Distribution Operator
OST
Transmission Operator
AEE
Agency for Energy Efficiency
Flagship Discussion Panel

A flagship discussion panel addressed Albania’s energy plan and the transition to renewables, with contributions from public institutions, local companies and international stakeholders (including participants from Italy, Switzerland, the United States, Slovenia and others). The discussion framed the transition within EU Green Deal objectives and the “Albania 2030” national vision, reinforcing the credibility of the sector narrative and the urgency of delivery.

Agriculture, Food Safety & Rural Development

The Ministry of Agriculture ecosystem was represented through a coordinated set of specialised agencies, covering the full chain from food safety controls to rural support schemes and applied R&D. This configuration strengthened the export-readiness narrative by showcasing institutional capacity.

AKU
National Food Authority

Official controls and food safety governance.

AKVMB
National Authority of Veterinary Services and Plant Protection

Veterinary services and phytosanitary control.

AZHBR
Agency for Agricultural and Rural Development

Financial support schemes & rural development.

AREB Shkodër
Regional Agricultural Extension Agency

Farmer advisory services & training.

ISUV
Institute of Food Safety and Veterinary

Official controls, governance & national reference lab.

QTTB Vlorë & Korçë
Agricultural Technology Transfer Centres

Applied R&D, demonstration & technology transfer.

Tourism, Culture & Creative Industries

Cultural institutions contributed to the Fair’s soft power dimension and positioned culture and creative industries as part of the broader economic ecosystem. The National Center of Cinematography hosted thematic discussions at its stand, including sessions on animated film and on film festivals in Albania, with participation by professionals and audiences. Within the same thematic context, institutional messaging highlighted plans for revitalising cinema halls in 2026, aimed at improving infrastructure and supporting the local film industry. The National Theatre of Opera and Ballet presented its national mission as the country’s principal performing arts institution, reinforcing the visibility of heritage, contemporary production capacity and audience development.

QKK
National Center of Cinematography
  • Hosted thematic discussions on animated film & festivals.
  • Highlighted plans for revitalising cinema halls in 2026.
TKOB
Opera & Ballet
  • Presenting the country’s principal performing arts institution.
  • Reinforcing heritage & contemporary production capacity.
Economy, Investment & Innovation Ecosystem

The investment and innovation narrative was reinforced at both political and technical levels, linking TIF31 to Albania’s broader investment positioning and to practical channels for investor and company facilitation.

Ministry of Economy
Strategic Vision

Opening ceremony messaging recognised TIF as evidence of economic transformation, presenting the “Albania 2030” vision.

AIDA
Investment Development Agency

Direct exhibitor and B2B co-organiser, supporting institutional matchmaking and investor-facing facilitation.

AIC
Albanian Investment Corporation

Presented strategic national platforms including TEDA and ASDRE for investment and industrial development.

Durana Tech Park
Flagship Initiative

Communicated not as a single project, but as an ecosystem bridging education, startups, research and global markets, aligning with the ambition to translate national strategy into investable pipelines.

Innovation Support
Ecosystem Actors

Active programme presence from the National Cyber Security Authority, Startup Albania, and the Agency for Innovation and Excellence.

Environment and Circular Economy

Environmental policy messaging focused on regulatory approximation with EU directives and on the transition from broad strategic goals to measurable implementation targets.

Ministry of Environment
Legislative Update

Highlighted the approval of a new integrated waste management law and ongoing legislative work.

Reform Principle
Polluter Pays

A reform approach grounded in the “polluter pays” principle, shifting towards financial accountability.

Awareness Building
Stakeholder Engagement

The need for sustained awareness-building across citizens, businesses and institutions.

Governance, Compliance and Trust Infrastructure

Governance and compliance themes were visible through the participation of the Information and Data Protection Commissioner, framed within EU accession objectives and the adoption of an updated personal data protection law.

IDP Commissioner
Institutional Presence

Participation framed within EU accession objectives and the adoption of an updated personal data protection law.

Compliance Culture
Market Maturity

Emphasis moving beyond legislation toward the operational challenge of implementation, signalling a growing compliance culture.

Municipalities and Local Development Platforms

Municipal participation added a territorial dimension to TIF31 by showcasing local investment opportunities, service delivery upgrades and EU-funded development pathways.

Municipality of Himarë
Priority Sectors

Positioned tourism, fisheries, agriculture and services as priorities, hosting strategic investors active in the area.

Municipality of Librazhd
EU-Funded Pathways

Promoted local economic development and infrastructure upgrades leveraging EU-funded programmes and partnerships.

Municipality of Tirana
Urban Maintenance

Indirect presence through Eco Tirana (waste management) and Civil Emergencies linked to fire protection exhibitions.

Public Communication and National Visibility

National visibility was supported through institutional media participation, strengthening the Fair’s public reach and amplifying institutional messaging.

ATA
Albanian Telegraphic Agency

Participated as an exhibitor and media partner, ensuring broad news coverage.

RTSH
National Television

Maintained a direct presence to strengthen the Fair’s public reach and amplify institutional messaging.

Strategic Impact
Convening Platform

Reinforced credibility as a space where policy, public service reform, and private-sector delivery intersect.

5.5.3

International Institutional Presence

Government bodies, state agencies, chambers of commerce, embassies/trade attachés, and international organizations actively contributed and constituted the backbone of the International Presence of TIF31 through pavilions, speaking roles, business diplomacy and market observation.

Government Bodies & National Institutions
Serbia

Serbia’s participation remains one of the most structured and long-standing national presences at TIF 20+ years aligned with the Fair’s regional mission and B2B orientation.

Chamber of Commerce
Pavilion Organizer

Under the auspices of RAS (Development Agency of Serbia) for investment and export promotion.

Regional Cooperation
Aleksandar Radovanović

Framed the fair as a practical platform for expanding bilateral trade and partnerships.

Novi Sad Fair
Slobodan Cvetković (CEO)
Former Serbian Minister of Economy

Highlighted Albania’s investment potential in construction and coastal tourism.

1,250+

The majority of Serbian companies cooperating with Albania, started from Tirana International Fair

Italy

Italy’s presence combined institutional networks and practical business internationalization tools, with emphasis on SME access, structured missions and B2B-driven participation.

FederCamere
Economic Diplomacy

International network supporting economic diplomacy and business-to-business cooperation.

UnionCamere Puglia
Dr. Luigi Triggiani

Reflected on professionalizing fair practices and operational solutions like temporary customs procedures.

Regional Support
Lazio & Sicily

SMEs participated with backing linked to internationalization programmes from regional initiatives.

Montenegro

Montenegro’s delegation was among the most visible national presences, framed as a step toward stronger cross-border economic cooperation.

Chamber of Commerce
Ivana Paraca

Delegation led by Ivana Paraca, focusing on multi-sector participation and concrete cooperation.

Railway Transport (ŽPCG)

Highlighted public-sector and infrastructure-related interests.

Austria

Represented through its official trade and internationalization network.

Advantage Austria
Trade Organization

International trade organization of the Austrian Federal Economic Chamber.

Supporting market entry

Global partnership building

International Organizations & Development Partners

TIF31 also hosted and engaged organizations that support institutional reform, private sector development, innovation and international cooperation. Partners, showed engagement linked to international programmes, as applicable to their activity supporting start-ups and micro agencies.

GIZ

German development cooperation supporting innovation and reform.

EU4Innovation

EU-funded initiatives present through partners and beneficiaries.

Embassy of Sweden

Engagement through the development and cooperation ecosystem.

Embassies, Trade Attachés & Invited Observers

Several diplomatic missions and trade representations attended as observers and/or institutional connectors, assessing market opportunities.

Czech Republic

Trade Attaché presence; indirect representation via Petrof Piano and institutional outreach by CzechTrade.

Germany

Trade Attaché & AHK (German Chambers of Commerce Abroad) engagement to witness opportunities for German companies.

Slovakia

Trade Attaché engagement to observe opportunities for Slovak SMEs and potential participation formats.

Kazakhstan

Ambassador presence linked to Invest in Kazakhstan agency, visiting the Tirana International Fair.

Italy

Italian Trade Agency and Embassy presence to greet participating companies and explore renewed engagement.

China

Embassy-level engagement to explore a potential return of Chinese exhibitors and institutional participation.

Kosovo

Institutional contact maintained with expectations of re-engagement in future editions.

Greece

Trade/Commercial Attaché engagement and interest from the Thessaloniki SME Chamber of Commerce.

North Macedonia

Embassy-level contacts noted through the Attaché of Culture and Trade Attaché.

Montenegro

Embassy-level contacts noted, in parallel to the Chamber delegation.

Ukraine

Embassy engagement highlighted for its active advocacy supporting cultural and business promotion.

5.6.

Private Sector Participation

Private sector participation at TIF31 gave the Fair its operational proof: it translated the Albania 2030 narrative into market-ready solutions, implementation partners, and investable project pipelines. The exhibitor base combined domestic anchor companies with international specialist suppliers, reflecting a clear shift from visibility-only participation toward delivery, standards, and cross-border partnership building.

Domestic Backbone

A strong backbone of companies already delivering in Albania (construction, energy, infrastructure), alongside emerging players aligned with technology and security priorities.

International Partners

Firms positioned as technology providers, compliance and standards carriers, and long-term partners rather than one-off vendors.

B2B Atmosphere

Exhibitors used the Fair to meet institutions, operators, and investors across multiple sectors within one ecosystem.

Beyond stand-based visibility, many private-sector exhibitors engaged through panel discussions, technical presentations, and direct stakeholder meetings, using TIF31 as a market-entry and partnership platform.

5.7.

Innovation & Technology

TIF31’s future-facing component was visible not just in theme branding, but in the exhibitor landscape and experiential design.

Durana Tech Park

A flagship innovation platform, emphasizing advanced technology domains (AI, robotics, cloud, big data, sustainable energy) and ecosystem-building as the core model.

Emerging Narratives

Industrial and technology-driven narratives, including advanced materials and renewables-related innovation ambitions.

Market Education Tool

The "Windows" immersive installation made strategic projects legible to businesses and the public through 3D projections and multisensory design.

5.8.

More Than Stands Exhibition

Integration

Concept + Content + Commerce: The exhibition floor was directly linked to panels, matchmaking, and applied demonstrations, supporting real business engagement rather than passive visibility.

Embedded Media

On-site broadcasting zones increased exhibitor visibility and created real-time storytelling through interviews and live coverage.

Visitor Journey

Intentionally structured to move visitors from “what exists” (exhibition stands) to “what’s coming” (immersive projections), reinforcing the Albania 2030 framing as practical, not abstract.

6.1

B2B Function in Practice

TIF31’s B2B activity was designed and executed as a structured value layer, focused on planning and managing meetings between trade visitors, buyers, sector operators, institutions, and exhibitors. The operational objective was simple: prove, in real time, that the Fair attracted a selected, networking-oriented audience, while providing continuous on-site support to both visitors and companies (briefings, scheduling, guided introductions, and follow-up coordination).

Targeted Matchmaking

Aligned to exhibitor sector needs and specific visitor profiles.

On-site Facilitation

Meeting scheduling, escorted introductions, guided business tours, and stand-to-stand navigation.

Operational Support

Orientation and agenda support for visitors; briefings and follow-up coordination for exhibitors.

B2B-to-B2G Bridge

Enabling high-relevance institutional access when procurement or strategic stakeholders were critical.

6.2

Networking Outcomes

1,500+ Logged Interactions

A tangible interaction baseline demonstrating both audience quality and the capacity to convert footfall into professional engagement.

Local Regional International
Structured matchmaking meetings
Guided business tours
Preliminary discussions (Pipeline)
Sector-specific stakeholder engagement
6.3

Institutional Engagement & B2G

Beyond classic commercial matchmaking, multiple exhibitors were connected directly with high-relevance public institutions and operators, increasing credibility and creating clear follow-up pathways. The cases below are illustrative examples of the facilitated meetings. Facilitated Meetings

BURSTOCK
Cyber Resilience
  • National Cyber Security Authority
  • Albanian State Police
  • Commissioner’s Office (Data Protection)

Ongoing discussions on capacity-building and long-term cooperation.

Klevi Fire
Civil Protection
  • Fire Protection Directorate (MZSH)
  • National Base of Civil Emergencies (BMEC)

Direct product offering deals and strong institutional positioning.

BELMET
Railway Group
  • Albanian National Railways
  • Port Authority of Durrës
  • OSHEE

Discussions ongoing around infrastructure modernization and safety.

DR. FERROVIARIA
Cross-Border Rail
  • Albanian National Railways
  • Montenegro Railway

Supporting cross-border technical dialogue and partnership exploration.

Sol Energy
Energy Solutions
  • OSHEE & OST
  • Energy-system stakeholders

Opening pathways for investment in Albania & Western Balkans energy.

6.4

B2B Outcomes & Commercial Pipelines

TIF31 facilitated numerous meetings that produced early-stage agreements, validated interest, or identifiable opportunity pipelines. Outcomes are reported as initiated contacts, evaluation steps, and planned follow-up, recognizing that conversion depends on commercial terms, technical requirements, and post-fair follow-through.

Federcamere / Italian Pavilion

Agri-food, livestock, supply chains
Poultry & Agribusiness

Preliminary agreements initiated between Veza AIBA, Veza Rea’s, poultry breeders’ association, and Lubing System.

Livestock & Bovine Genetics

Direct echange facilitated between the President og the Livestock Association Valbona Ylli and Intermizoo .

Food Distribution

Eco Market and DD Distribution held positive discussions, follow-up meetings were planned.

Nutraceuticals

Biodelta met with pharmacies and “Zoja e Këshillit të Mirë” University staff. Preliminary collaboration conditions were discussed.

Additional High-Potential Matchmaking

Selected Examples
Grand Duka Hotel
Hospitality Solutions

Multi-supplier hospitality solution session held; contacts opened, follow-up required.

Euro Konstruksion
Construction (Sika / Algeco)

Meetings coordinated with Algeco and Sika.

Abito Holz
Architecture

Facilitated introductions with two architects, early indicators suggest high-probability collaboration.

Pinto Food & Lore Caffè
Market Entry / Agents

Meetings arranged for potential market entry, conversion depends on agency terms.

6.5

Qualitative Impact Signals

  • Exhibitor Activation Correlated with Outcomes

    Companies that invested in stand energy, programming, and presence generated stronger engagement and more organic meeting flow.

  • Technical Credibility Attracted Quality

    Exhibitors with strong scientific/technical positioning enabled meaningful specialist-level introductions.

  • Community Ecosystems Amplified Visibility

    Aligning with the right exhibitor profile increased stand traffic and meeting density significantly.

  • Matchmaking Discipline Improved Value

    Turning passive presence into structured interactions improved value extraction even for typically underperforming brands.

  • Test Participation Can Convert

    Strong reception for first-market testers indicates real upside for larger future participation if follow-up is strengthened.

6.6

Business Value Created

Key Value Deliverables

  • A structured B2B support function was delivered, centered on targeted matchmaking and demonstrable exhibitor value.
  • 1,500+ logged-in interactionsand facilitated meeting cases provide a solid, reportable engagement baseline.
  • Multiple partnership pipelines were opened across agrifood, livestock, distribution, nutraceuticals, architecture, and hospitality.
  • Several exhibitors secured high-relevance institutional access (cybersecurity, civil protection, rail, energy), accelerating follow-up pathways.
  • Outcomes are reported as initiated contacts and validated interest, reflecting strong potential while avoiding inflated claims.

Sustained, multi-layered visibility.

7.1

Media Coverage & Visibility

TIF31 generated sustained, multi-layered national and regional attention, achieving an estimated total media and digital reach exceeding 10 million impressions across broadcast, online, print, and social platforms before, during, and after the Fair.

10 Million+ Estimated Impressions
This level of exposure firmly reinforced TIF31’s positioning as one of the region's leading economic, institutional, and cross-sector platforms, with visibility extending well beyond the event dates.

Held on 5–8 November 2025 at the Palace of Congresses in Tirana, under the theme “Windows into the Future – Albania 2030,” TIF31’s future-oriented narrative, strong international participation, and high-level institutional presence translated into exceptional media demand. Coverage consistently framed the Fair not as a calendar event, but as a national economic milestone and regional gateway, attracting continuous editorial attention across television, digital news portals, print media, international agencies, and social networks.

The Combination Factor

Physically embedded media partners with live on-site production

Broad national broadcaster engagement

Regional and international agency pickup

High-performing digital and social amplification

This combination ensured that TIF31 achieved both scale and depth of coverage. Media output went beyond announcement-driven reporting, actively translating conference content, investment narratives, institutional participation, and exhibitor activity into sustained public and professional visibility.

"As a result, TIF31 operated not only as a physical exhibition, but as a high-impact communication platform, where Albania’s 2030 vision and private-sector engagement were continuously communicated to audiences at scale."

7.2

Media Partnerships & On-Site Coverage

TIF31 proactively activated embedded media partnerships, moving beyond traditional press attendance toward continuous, on-site editorial production. Four media organizations operated physically inside the exhibition, each with its own stand and dedicated reporting teams.

40+ Media Outlets
National, Regional, International
8+ National Media Outlets Maintained On-Site Presence
RTSH, Scan TV, MCN TV, A2 CNN, Digitalb, Top Media, ATA, KosovaPress
SCAN TV
Official Media Partner

As Albania’s leading business and economic broadcaster, SCAN TV delivered full-spectrum coverage across television and digital platforms. Its journalists provided live reporting, in-depth interviews with exhibitors and institutional representatives, and analytical content linked to Albania 2030 strategic projects.

Positioned TIF31 directly within the national economic discourse while offering exhibitors access to Albania’s core business audience, audience through interviews, feature segments, and repeated brand exposure.

RTSH
National Public Broadcaster

Maintained an active on-site broadcasting presence, transforming its stand into a live reporting hub. Daily coverage included live segments, interviews, and reportage that brought Fair activity into national programming.

Exhibitors benefited from exposure on public-service channels with nationwide reach, highlighting products and institutional missions.

MCN TV
National Generalist Broadcaster

Operated a fully active stand and reporting team, providing continuous live coverage across news segments and feature programming. Its journalists interviewed exhibitors and covered conference discussions, translating specialized content into accessible narratives.

Resulted in repeated visibility across mainstream news formats and social media channels.

KosovaPress
Regional News Agency

Participated both as a media exhibitor and content producer, delivering real-time reporting, video, and photographic coverage distributed through its regional wire service.

Created direct promotional spillover into Kosovo and wider Albanian-speaking markets, reinforcing cross-border visibility.

Palace of Congresses Main ENtrance
TIF31 • RTSH Media Stand

In addition to these four embedded media partners, a wide range of other Albanian television channels, online portals, and print outlets were present on-site or actively covering the Fair throughout its full lifecycle.

A2 CNN Intensive Editorial Role

Played an intensive role extending from pre-event communication to live on-site reporting and post-event analysis. A2 CNN conducted multiple interviews with organizers, exhibitors, and key institutional stakeholders, while also producing continuous reporting that translated Fair activity into national economic and policy narratives.

Broader media coverage focused on key moments including the opening ceremony, ministerial visits, conferences and panels, B2B activity, international delegations, and the closing-day recap. This layered media presence ensured that TIF31 was communicated not as a single event, but as an evolving national platform unfolding over time.

The Value-Added Promotional Layer

Overall, this physically embedded media model significantly strengthened TIF31’s credibility and impact. Media partners did not simply report that the Fair took place; they actively promoted participating exhibitors, spotlighting companies through interviews, stand features, and sector-focused reporting. This transformed media coverage into a value-added promotional layer, extending reach to national and regional audiences.

7.3

Regional and International Media Reach

TIF31’s cross-border participation and gateway positioning translated into regional and international media visibilitythat extended well beyond Albania. Coverage spanned Kosovo, Serbia, Montenegro, and Italy, supported by international agency reporting and reinforced by multi-format content across TV, digital press, and social channels. Across markets, the core narrative was consistent: TIF31 is not a local trade show, but a regional convening platform where investment visibility, institutional engagement, and commercial opportunity intersect.

Albania
Broad National Coverage

Domestic media coverage was broad, continuous, and multi-layered, engaging all major national broadcasters and leading digital portals: RTSH, Top Channel, A2 CNN, SCAN TV, MCN TV, News24.

The result was sustained national exposure that positioned TIF31 as a headline business and policy event, rather than a calendar listing, reinforcing its role as Albania’s primary platform for presenting economic direction, investment readiness, and regional engagement.

Kosovo
Strategic Visibility

Kosovo delivered one of the most strategic visibility outcomes. Media engagement was driven by strong audience relevance and amplified by KosovaPress, which combined on-site presence with agency-level reporting.

This dual role enabled wide pickup across Kosovo’s media ecosystem and ensured that TIF31’s scale, theme, and commercial relevance reached Kosovo’s business community with credibility and repetition, not one-off mentions.

Serbia & Montenegro
Institutional & Cross-Border

Coverage in Serbia and Montenegro was more selective but high-value, because it was anchored in institutional participation and cross-border commercial logic.

Reporting in these markets often emphasized national pavilion participation, bilateral business ties, and the Fair’s role as a practical platform for regional cooperation. Even where volume was lower than Albania, the framing remained strategically aligned: TIF31 as an enabling environment for regional trade, deal flow, and structured market access.

Italy & International
Business-Oriented & Agency

Italy’s relevance was reflected through business-oriented attention linked to Italian participation and broader Albania–Italy economic connectivity.

Italy’s relevance was reflected through business-oriented attention linked to Italian participation and broader Albania–Italy economic connectivity.

Regional Positioning Reinforced

Across markets, media narratives repeatedly returned to the same positioning: TIF31 functioned as a Western Balkans gateway event , consolidating Albania’s investment and cooperation messaging into a single platform that is visible, accessible, and regionally relevant. This external media reach strengthens the Fair’s credibility with international stakeholders and builds continuity toward TIF32’s next-stage evolution.

7.4

Coverage by Media Type

TIF31 generated structured and sustained media exposure through a combination of broadcast dominance, digital repetition, and post-event amplification, ensuring that visibility was not limited to event days but extended across multiple media cycles and audience segments.

Television National & Regional

The Core Visibility Engine of TIF31

Continuous On-Site Presence

Daily news segments and live crossings evolved day by day—shifting from opening-day positioning to sector-focused reporting and closing outcomes.

Dedicated Media Stands

Enabled broadcasters to operate directly from the floor. Journalists conducted real-time interviews, transforming the Fair into a live content environment rather than just background visuals.

Interview-Driven Programming

Prime-time and daytime segments featured discussions on investment and innovation. Redistributed online, several segments exceeded 20,000 views.

Regional Outlets

Kosovo, Serbia, and Montenegro provided selective, strategically framed coverage emphasizing pavilions and bilateral ties, reinforcing the "Western Balkans Access" positioning.

Online News & Print Media
High Concentration of Articles

Published across Albanian and regional portals during all three phases (pre, live, post). Coverage included conference summaries, ministerial statements, and sector developments.

Repetition & Reinforcement

Outlets produced multiple pieces over time (opening announcements, mid-fair reporting, closing summaries) ensuring narrative reinforcement rather than single-touch exposure.

Agency Distribution

Enabled multilingual and cross-border dissemination, allowing content to circulate across Balkan and international media ecosystems via syndication.

Print & Diplomatic Outlets

Contributed longer-form articles and features aimed at investors and embassies, positioning TIF31 within broader discussions on Albania’s investment climate.

Social Media & Video Platforms
6 Million +
Total Views & Impressions

Digital platforms acted as strategic amplifiers, extending both the reach and lifespan of content.

Core Campaign Window Performance
Mid-October to Mid-November
1.64M Total Views Recorded
390K Unique Accounts Reached
+206% Increase vs Baseline
91% Non-Follower Reach
Video Amplification
  • TV reports republished on YouTube reached tens of thousands of views per video.
  • Enabled real-time access for remote audiences during conferences and official visits.
Content Hub Strategy

Organizers’ social media channels functioned as a central documentation and distribution hub and coherent digital archive, publishing structured content including daily highlights, institutional and ministerial visits, exhibitor features, conference excerpts, media interviews, and post-event recaps.

Exhibitor Amplification

Exhibitors and partners actively contributed to secondary visibility by sharing stand activity and announcements.

This peer-driven dissemination extended reach into specialized professional, sectoral, and international communities, multiplying exposure well beyond Fair’s official channels.
Professional Networks

Strategic role in post-event positioning. Trade bodies, embassies, and companies shared outcomes, reinforcing credibility. This sustained professional visibility supported follow-up engagement, partnership discussions, and long-term relationship building after the Fair concluded.

7.5

Media Output and Audience Impact

Based on consolidated tracking, cross-referencing of published content, and conservative estimation methodologies aligned with prior Tirana International Fair baselines, TIF31 generated a high-volume, multi-format media output with measurable audience impact across national, regional, and international markets.

Media Output Volume & Distribution
Dozens Distinct Outlets

Identified across Albania and the region: national broadcasters, business channels, agencies, portals, print, and diplomatic media.

90+ Unique Placement

Verified unique pieces during the full coverage cycle, including television new segments, live reports, interview, analytical articles.

Uncounted Secondary Reposts

Figures exclude syndicated re-publications and social redistribution. Total mentions materially exceed the tracked baseline.

Digital Performance
  • High Readership: Individual stories on high-traffic portals often received several thousand views.
  • Video Effectiveness: TV reports republished online accumulated tens of thousands of views per segment.
  • Organic Impressions: Aggregated performance indicates hundreds of thousands of organic impressions (earned media).
Broadcast Reach
  • Mass Exposure: Prime-time news on leading broadcasters delivered cumulative viewership in the hundreds of thousands.
  • Regional Extension: Reporting extended into Kosovo, Serbia, Montenegro, Italy, and diaspora ecosystems.
  • Cross-Border Visibility: Reinforced international relevance beyond digital audiences.
Total Aggregated Audience Exposure
1 Million+

When broadcast audiences and digital impressions are aggregated, total exposure for TIF31 plausibly exceeded one million audience reach, anchored primarily in Albania and meaningfully extended through regional channels.

Impact Assessment

The scale and consistency of media output positioned TIF31 not merely as an event that received coverage, but as a  national economic reference point  during its operational period. Media attention was sustained, multi-layered, and content-driven, reinforcing the Fair’s strategic messaging around investment readiness, regional cooperation, innovation, and Albania’s forward-looking economic positioning. Importantly, this impact was achieved through  earned media visibility, institutional relevance, and content substance, rather than short-lived promotional exposure, strengthening both the credibility and long-term brand equity of the Tirana International Fair.

7.6 Editorial Depth: Beyond Announcement

A key strength of TIF31 media coverage was editorial depth. Reporting did not remain limited to “event announcement” content, but actively translated sector discussions into public narratives.

On-Site Interviews

Direct engagement with organizers, institutions, and exhibitors, capturing the "voice" of the market in real-time.

Conference Summaries

Translating complex sector discussions and panel debates into accessible public narratives and policy highlights.

Closing-Day Recaps

Highlighting outcomes and positioning TIF31 firmly within the longer "Albania 2030" storyline.

Post-Event Reflection

Continued references to TIF31 in broader media discussions on investment, trade, and regional cooperation long after the doors closed.

Strategic Media Outcome

"Overall, TIF31 media performance reinforced the Fair’s role as a national and regional platform of record, translating its 'Albania 2030' narrative into broad public visibility and durable stakeholder credibility."

Interdependent systems shaping 2030.

TIF31 showcased and discussed a portfolio of strategic projects and flagship initiatives that collectively illustrate Albania’s direction toward 2030. These projects were presented not as isolated developments, but as interdependent systems that shape competitiveness, investment readiness, regional integration, and long-term resilience.

8.1

Strategic Framing

Interlinked Delivery Systems

TIF31 treated “Albania 2030” not as separate sector conversations, but as a unified portfolio. Strategic projects were positioned as the bridge between ambition and execution, with repeated emphasis on sequencing, bankability, and institutional coordination.

8.2

Major Infrastructure & Connectivity Corridors

Ports & Maritime Gateways

State-led Porto Romano Port
Flagship
Port of Durrës Transition

Framed as a next-generation deep-water and green port concept, integrated with road and rail to reposition Albania as a regional maritime gatewayfor Western Balkan flows.

MBM Porto Romano
Private Sector
System Enabler

Presented as foundational private infrastructure already enabling national scale logistics, with built-in rail readiness and regional throughput logic.

Why this matters for Albania 2030

These anchor Albania’s positioning as a regional logistics and trade gateway, creating spillover demand for logistics parks, warehousing, and value-added supply chain services.

Rail Modernization

Tirana–Durrës–Rinas Railway

Presented as Albania’s core rail connectivity upgrade linking the capital, port and airport, including electrification and EU-aligned decarbonization logic. Status signals shared during TIF31 discussions: civil works nearing completion, with stations, testing/commissioning and launch steps sequenced into 2026–2027.

Vora–Hani i Hotit Corridor

Link to Montenegro & Central Europe. Major TEN-T linked rehabilitation and electrification corridor. Key progress markers: Design and tender readiness.

Corridor VIII (Durrës–Rrogozhinë)

Albania’s entry into the strategic axis connecting the Adriatic to the Black Sea. Reinforces regional connectivity and EU-alignment logic.

Why this matters for Albania 2030

Rail was positioned as the system component that determines whether port investments and corridor strategies actually translate into competitiveness, throughput, and regional integration.

8.3

Energy Transition & Grid Modernization

Underground 110/20 kV Substation (Tirana)

Flagship urban energy reliability project near Skanderbeg Square. Presented as a rare European-standard underground solution improving security, resilience, and city integration.

Investment Value: ~€22 million
Voltalia’s Spitalla Solar Park

Part of a diversified renewable portfolio with a delivery horizon toward 2027. Includes broader discussions on hybrid renewable models and storage logic.

Public Building Renovation Pilots

Practical, replicable interventions with measurable benefits (reduced usage, higher asset value), supporting the “efficiency-first” transition layer.

Why this matters for Albania 2030

Energy transition was treated as both a sustainability requirement and an industrial competitiveness condition: grid reliability, losses reduction, renewable integration, and efficiency upgrades as execution pillars.

8.4

Innovation Platforms & Future-Economy Anchors

Durana Tech Park
Ecosystem Model

Positioned as an ecosystem integrator (companies–startups–universities–talent pipelines), not just real estate.

Concrete Progress Signal

81 qualified residents by 7 November. Operational model launched virtually-first to validate real demand.

Why this matters for Albania 2030

Durana was framed as a workforce transformation engine, aiming to move Albania from volume-based outsourcing into higher-value tech capability and EU-market relevance.

8.5

Strategic Projects Pipeline & Investment Enablement

AIC Strategic Project Pipeline

Framed as moving Albania from plans on paper toward bankable execution using maturity gates and credibility standards. Project portfolio scale referenced in the ~70 range and maturity brands.

AIDA Investment Facilitation

Positioning emphasized operational navigation and “aftercare” as competitiveness infrastructure: not only attracting investors, but retaining and enabling expansion.

Free Zones as Competitiveness Instruments

Effective when combining infrastructure readiness, governance clarity, location advantages, and green energy access (structured model design).

Why this matters for Albania 2030

This was the delivery layer: project governance, bankability logic, investor confidence, and the institutional ability to move from announcements to execution cycles.

8.6

Agrifood System Modernization

Traceability + Lab Modernization

Discussions framed traceability systems, lab accreditation capacity, and enforcement as the core mechanisms to convert food safety from episodic crisis response into a trust-based export advantage.

Why this matters for Albania 2030

Export competitiveness by 2030 depends on operational compliance systems (traceability, labs, enforcement), not just production volume or branding.

8.7

Urban Development, Real Estate & National Assets

Expo Albania

Next-generation exhibition centre designed by Steven Holl (50,000+ sqm). Positioned as strategic national infrastructure to expand capacity for international-scale events, strengthening the “events economy”.

Asllan Rusi Sports Centre

Flagship urban regeneration and sport infrastructure initiative. Supports youth engagement, health, and readiness for cultural programming.

Skyline Transformation

New high-rise projects (Alanas Tower by KLAR Group) signaling investor interest. Framed as a planning challenge: growth must be matched with infrastructure services.

South Albania Tourism Investments

New beach resorts and villa projects in Southern Albania were showcased as part of Albania’s next-phase tourism investment pipeline. Positioned within the shift toward higher-value tourism models (experience quality, premium hospitality infrastructure, longer stays), reinforcing the Albania 2030 direction of moving from volume to value.

8.8

Digital Tourism Infrastructure

TEA Application (National Digital Calendar)

Official digital calendar aggregating cultural, sports, and tourism events nationwide. Framed as a coordination tool supporting year-round tourism activation and alignment between institutions and event organizers.

Why this matters for Albania 2030

TEA acts as a soft infrastructure layer that improves discoverability, supports seasonality management, and strengthens the link between culture, tourism, and local economies.

8.9

Planning vs Execution Snapshot

Execution / Delivery Phase
  • Tirana–Durrës–Rinas railway (Civil works)
  • Underground Tirana substation
  • Durana Tech Park (Virtual launch)
Advanced Design / Tendering
  • Rail Electrification Package
  • Vora–Hani i Hotit corridor
  • Free Zones models (Governance design)
System-Scale Transformations
  • Port of Durrës → Porto Romano transition
  • Corridor VIII Segment Structuring

8.10 Why These Projects Matter for Albania 2030

  • Competitiveness & Growth: Logistics, energy reliability, and innovation capacity define whether Albania attracts and retains investment.
  • EU Alignment in Practice: TEN-T corridors, clean energy transition, food safety systems, and institutional credibility standards were repeatedly linked to EU integration readiness.
  • Regional Integration: Ports and rail are regional assets, not domestic-only projects, with Western Balkan trade flows central to the business case.
  • Execution Credibility: Projects become valuable when governance, sequencing, and operating capacity exist, not just when civil works start.
  • Urban Modernization: Revitalisation projects such as Asllan Rusi Sports Centre reflect long-term investment into national assets and quality-of-life infrastructure.
  • National Capacity Building: National capacity-building through event infrastructure: Expo Albania was positioned as strategic infrastructure that can expand Albania’s capacity to host international-scale fairs and conferences, strengthening business tourism, trade visibility, and regional positioning.
  • Tourism Value Upgrading: ew beach resorts and villas in the south reflect growing high-value tourism investment, increasing the importance of standards, workforce readiness, and sustainable destination management.
  • Urban Transformation: High-rise development pipelines signal capital appetite, but also elevate the need for planning coherence, infrastructure service capacity, and sustainability-driven development.

Proof of performance & operational readiness.

9.1

Rationale for Applied Demonstrations

The 31st Tirana International Fair extended beyond the conventional exhibition-hall model by integrating applied demonstrations and field-based activities. In sectors where safety, resilience, and continuity of services are non-negotiable, solutions must be evaluated through proof of performance rather than presentation alone. This applied dimension positioned TIF31 not only as a space for dialogue, but as a working platform where institutions, operators, and solution providers could engage around concrete scenarios, shared standards, and measurable outcomes.

Real-World Validation

Fire protection and emergency response systems operate under real-world constraints where failure carries immediate consequences. TIF31 acknowledged this reality by creating a controlled environment for live validation, allowing stakeholders to observe operational behavior, application protocols, and response logic under realistic conditions. This approach reinforced the Fair’s execution-oriented character and supported evidence-based decision-making for public authorities and infrastructure operators.

9.2

Klevi Fire Protection – TRIDENT Program

Within this framework, Klevi Fire Protection delivered a structured demonstration and stakeholder engagement program centered on the firefighting agent TRIDENT. The initiative combined a strong B2B-facing presence at the exhibition stand with an operational field demonstration designed to illustrate deployment logic, safety procedures, and adaptability across diverse risk environments.

Host Location & Partner
National Agency for Civil Protection

The applied demonstrations were hosted at Baza e Mbështetjes për Emergjencat Civile – National Agency for Civil Protection, and implemented in cooperation with the National Agency for Civil Protection, ensuring an institutionally anchored setting, appropriate technical oversight, and conditions suitable for professional observation and evaluation. Each scenario was executed under expert supervision, supported by clearly defined safety measures. This allowed participants to assess not only extinguishing outcomes, but also operational discipline, response time logic, and safe handling protocols.

Klevi Fire Base
TIF31 • Klevi Fire Base
9.3

Simulation Scenarios & Technical Scope

The field program included five controlled simulation scenarios, selected to reflect frequent and high-risk fire events encountered across mobility, industry, logistics, and critical infrastructure contexts.

Scenario 1
Vehicle Fire

Mobility and transport risk simulation.

Scenario 2
Tire Fire

High-smoke and stubborn combustion control.

Scenario 3
Hydrocarbon & Pallet

Industrial storage and fuel spill simulation.

Scenario 4
Thermal Mannequin

Demonstrating thermal exposure and protective impact.

Scenario 5
Magnesium Fire

Behavior under extreme temperatures and combustible-metal conditions (critical infrastructure risk).

9.4

Institutional & Stakeholder Engagement

Beyond the technical dimension, the activity functioned as a high-value professional interface between public authorities, emergency-response leadership, and infrastructure operators. The demonstration enabled direct, evidence-based dialogue in real time, supported by shared visibility and cross-institutional exchange. Stakeholder presence included representatives from key national and municipal institutions and strategic operators.

Key Stakeholder Presence
  • Ministry of Interior (DPMZSH) General Directorate for Fire Protection and Rescue
  • Ministry of Defence and the National Agency for Civil Protection
  • Firefighting Service of Tirana Municipality
  • Skanderbeg Military University
  • National Electricity Operator
  • Albanian Railways
  • Port of Durrës Authority
  • General Directorate of Road Transport Services

9.5 Outcomes & Strategic Relevance

The activity concluded with close-range product presentations and final technical discussions. This applied component reinforced TIF31’s positioning as an implementation-driven platform rather than a purely representational event. By prioritizing real-world validation, operational readiness, and cross-sector stakeholder engagement, TIF31 differentiated itself from conference-only formats. The applied demonstrations illustrated how exhibitions can function as instruments of preparedness, trust-building, and institutional alignment.

Structured, sector-based dialogue.

10.1

Major Infrastructure & Connectivity

TIF31’s conference and knowledge program converted the theme “Windows into the Future – Albania 2030” into structured, sector-based dialogue. Sessions brought together institutions, private sector leaders, investors, and international partners to address delivery priorities, investment readiness, and the enabling systems required to reach 2030.

Panel 01

“Major Infrastructure Projects in Albania – The Gateway to Global Integration”

Focus
  • Presentation of key national infrastructure projects
  • Regional connectivity & investment impact
  • Infrastructure as a global market gateway
Speakers
  • Liburn Aliu Durrës Port Authority
  • Ergys Verdo Albanian Railways
  • Ahmet Kastrati MBM (Porto Romano)
  • Prof. Adrian Hackaj CDI Albania / Connected4Cohesion
Moderator

Eneida Elezi

Albanian Railways; Head of External Relations

10.2

Energy Transition & National Energy Planning

Panel 02

“Albania’s Energy Plan and the Transition to Renewable Energy”

Focus
  • National Energy Strategy 2030 & EU Green Deal
  • Expansion of renewables (hydro, solar, wind)
  • PPP models and strategic financing
Speakers
  • Besian Kadia Deputy Minister, Ministry of Infrastructure & Energy
  • Kelly Clutterbuck Country Director, Voltalia
  • Enea Karakaçi Administrator, OSHEE
  • Arjan Cifja Energy Scientist / PV Technology Specialist
  • Ani Hasa Director, Energy Efficiency Agency
Moderator

Ola Mitre

Journalist (Economy/Energy)

10.3

Tourism Development

Panel 03

“Tourism Now & Tomorrow”

Focus
  • Tourism trajectory: past, status, and future 5 years
  • Sustainable tourism project approaches
  • Cultural tourism development within Albania 2030
Speakers
  • Lira Pipa Ministry of Tourism, Culture and Sport
  • Sofjola Kotelli Tourism Director, SRD GIZ
  • Majlind Lazimi Managing Director, Horwath HTL Albania
  • Armando Muca Executive Director, Albanian Nights
Moderator

Mirilda Tili

Journalist

Palace of Congresses Main ENtrance
TIF31 • Conferences
10.4

Agriculture, Food Safety & Traceability

Panel 04

“From the Field to the Future – Food Safety and Supply Chain Transparency”

Focus
  • Agro-food sector readiness for EU standards
  • Traceability & certification in production
  • Innovation for sustainable supply chains
  • Roadmap for modern monitoring systems
Speakers
  • Arian Jaupllari Deputy Minister, Ministry of Agriculture & Rural Dev.
  • Yllka Allaraj Expert, National Food Authority
  • Jona Boci Deputy Director, Food Security Institute
  • Prof. Fetah Elezi Director, Plants Genetic Resource Association
  • Ledi Imeraj Executive Director, Agency of Innovation & Excellence
Moderator

Omer Saraçi

Journalist

10.5

Strategic National Projects & Development Platforms

Panel 05

“Albania’s Strategic Projects”

Focus
  • Strategic projects and economic impact
  • Public–private collaboration models
  • Investment needs and regional integration
  • Innovation and sustainable urban development
Speakers
  • Delina Ibrahimaj Minister, Ministry of Economy & Innovation
  • Elira Koka Director, AIC
  • Florensa Haxhi Director/CEO, Durana Tech Park
  • Laura Plaku Director, AIDA
  • Grant Van Cleve Director, AmCham Albania
  • Elona Koçi Board Member, Raiffeisen Bank
Moderator

Ravik Mima

CEO of Keiretsu Forum SEE

10.6

Raising to the Challenge 2025

Panel 06

“The Power of Free Zones: Unlocking Albania’s Investment Future”

Speakers
  • Enkelejd Musabelliu Vice Minister, Ministry of Economy & Innovation
  • Florensa Haxhi Director/CEO, Durana Tech Park
  • Dritan Delija CEO, TEDA Tirana
  • Anxhela Xhaka Executive, Vertigo Free Zone
  • Bora Sula Executive, Nexus Park Tirana
Moderator

Vahidije Kadiu

Durana Tech Park

Panel 07

“The Investment Chain: From Incentives to Impact”

Speakers
  • Keler Gjika Specialist, World Bank
  • Ledia Bregu Director of Payment Systems, Bank of Albania
  • Ravik Mima CEO, Keiretsu Forum
  • Elton Haxhi CEO, Nexia Albania
Moderator

Arjan Ymeri

Director, Startup Albania

Panel 08

"From Vision to Reality: Facts and Figures 2025 - The Residents Behind Durana"

Speakers
  • Ada Harizaj HR & Office Manager, Dynamic People Group
  • Angjelos Shkurti President, WynEnterprise
  • Mario Kazazi CEO, Kinefon Echo
  • Migena Schroeder CEO, Hypertech Integrations
Moderator

Jorena Xhaferraj

Durana Tech Park

Panel 09

"Access to Financing: Private and Public Investments and Services"

Speakers
  • Elira Abeshi Head of SME, Raiffaisen Bank
  • Idlir Ahmati Founder & CEO, Paysera Albania
  • Edlira Muedini Country Manager, Helvetas
Moderator

Fabiolo Duro

Invest Fund

10.7

Digital Trust, Cybersecurity & Data Protection

Panel 10

“Data Protection as Infrastructure for the Future Digital Economy”

Speakers
  • Blerina Nerguti Secretary general, Commissioner's Office
  • Dhimitër Shuli Deputy Secretary, American Chamber Digital Committee, Technical Director Beta Balkan Team
  • Elona Llaci Director of Innovation Strategy, Raiffeisen Bank
  • Pjerina Mema Director General of Personal Data Protection
Moderator

Joniada Koci

Moderator, Commissioner for the Right to Information and Protection of Personal Data

Panel 11

“Cybersecurity & Digital Resilience”

In Partnership With

UK Cyber Scheme, Burstock UK, Albanian National Cyber Authority, Information & Data Protection Commissioner

Speakers
  • George Busby CMG Founder, Burstock
  • Charles White Executive Director, The Cyber Sheme
  • Floreta Faber Deouty Director, National Cyber Security Authority
  • Besa Vela Director, Commissioner's Cabinet
Moderator

Enriko Ceko

Head of IT Department, Canadian Institute of Technology

10.8

Environmental Sustainability & Circular Economy

Panel 12

“Building a Sustainable Future: Institutions, Citizens, and the Albania 2030 Environmental Agenda”

Speakers
  • Elda Xhumari Deputy Minister of Environment
  • Erni Kocani Environmental Expert, Urban Research Institute
  • Gezim Shuli Project Coordinator, AlbNatyra Association
Moderator

Gerhard Veizi

Founder, Vytal Albania

10.9

Institutional & Stand Activations

Panel 13

“Invest in Albania – Opportunities Beyond Borders”

Fireside Chat
Host

AIDA

National investment promotion and facilitation agency (Institutional Host)

Panel 14

“Taste of Albania” (Albanian Products Tasting)

Activation
Host

AIDA

Institutional Host (Welcoming Reception)

Palace of Congresses Main ENtrance
TIF31 • Raising to the Challenge
10.10

Creative Industries / Film Community Program

Panel 15

“Animation and Storytelling: The Art of Motion in Cinematography”

Open Discussion
Host

National Center of Cinematography (QKK)

Institutional Host

Panel 16

“From Screen to Stage: Film Festivals as Inspiration for Film Tourism”

Open Discussion
Host

National Center of Cinematography (QKK)

Institutional Host

10.11

Exhibitor Presentations & Client/Partner Networking

Item 17

“KLAR Shpk Success Story”

Presentation + Cocktail

Format: Company showcase + international cooperation narrative + networking cocktail

Featured Speaker

Julian Beqiri

Executive Architect, Alana’s Tower (Herzog & de Meuron)

Item 18

“Alana’s Tower (Herzog & de Meuron)” + Violinist Activation

Presentation + Cocktail

Format: Flagship tower presentation + artistic activation + partner/client cocktail

Featured Speaker

Julian Beqiri

Executive Architect, Alana’s Tower (Herzog & de Meuron)

Item 19

“EuroElektra Happy Hour”

Exhibitor Networking Activation

Format: Informal networking and client engagement session

Host

EuroElektra

Exhibitor and private sector participant

Item 20

“National Centre of Cinematography Happy Hour”

Institutional Networking Activation

Format: Informal institutional networking and cultural-sector engagement

Host

National Centre of Cinematography

Public cultural institution and exhibitor

Regional industry coordination & leadership.

11.1

Convergence of Leaders

During the 31st Tirana International Fair, Tirana hosted the Steering Committee Meeting of the Central European Fair Alliance (CEFA), marking a significant moment for the regional exhibition industry as the Alliance approaches its 30-year milestone.

A Convergence of Leaders

Held on 7–8 November 2025 and hosted by Klik Ekspo Group, the gathering brought together senior leaders from major fair organizations across Central and Southeastern Europe, reinforcing CEFA’s role as a coordination platform for cross-border cooperation and industry innovation.

HR
Renata Suša

Zagreb Fair, Croatia

HR
Tihana Lešić

Zagreb Fair, Croatia

GR
Dr. Kyriakos Pozrikidis

President of CEFA, CEO TIF-HELEXPO

GR
Alexis Tsaxirlis

TIF-HELEXPO, Greece

GR
Giorgos Goniadis

TIF-HELEXPO, Greece

MK
Daniela Gligorovska

MGM Skopje, North Macedonia

RS
Boris Nadlukǎc

Novi Sad Fair, Serbia

RS
Slobodan Cvetković

Novi Sad Fair, Serbia

BA
Emil Kučković

Poslovne Novine, Bosnia & Herzegovina

GR
Marios Papadopoulos

Thessaloniki Chamber of SMEs

Palace of Congresses Main ENtrance
TIF31 • CEFA Round Table
11.2

Strategic Agenda & Key Decisions

The meeting opened with a keynote presentation by Dr. Kyriakos Pozrikidis, outlining the Global and Regional Exhibition Industry Outlook. He highlighted structural shifts including digital transformation, sustainability, and impact measurement.

Appointment of Secretary General

Giorgos Goniadis was unanimously appointed Secretary General of CEFA, reflecting a shared commitment to operational strengthening and strategic coordination within the Alliance.

Relocation of CEFA Headquarters

Approved relocation from Vienna to Thessaloniki (hosted at TIF-HELEXPO). A strategic step toward closer integration with Southeast Europe’s evolving exhibition ecosystem.

Launch of Regional Impact Study

Initiation of a study to measure the economic and social footprint of exhibitions across the CEFA region, providing evidence-based insights for policymakers and investors.

Membership Expansion

New candidate members reviewed and approved for submission to the CEFA General Assembly in 2026, signaling continued expansion.

11.3

Program Highlight & Side Activities

Digital & AI

Strategic discussions on artificial intelligence and digital tools transforming the exhibition industry.

Expo Albania

Official presentation of the new Expo Albania project by the Albanian Investment Corporation.

Media Engagement

Engagement with local/regional media regarding the sector's transformation and CEFA's 30-year legacy.

11.4

Strategc Significance

"Hosting CEFA during TIF31 underscored Albania’s growing relevance as a connector of regional economies. The meeting positioned Tirana not only as a host city, but as an active participant in shaping the future direction of the exhibition industry in Central and Southeastern Europe."

Luel Muhametaj, Strategic Partnership Manager & Vice President at Klik Ekspo Group
Palace of Congresses Main ENtrance
TIF31 • Closed Session

Data-driven feedback & strategic calibration.

12.1

Event Metrics

To complement quantitative metrics and program analysis, TIF31 integrated structured feedback collection through visitor and exhibitor questionnaires conducted during and immediately after the Fair. These insights provide a grounded assessment of participant experience, perceived value, and expectations for future editions, supporting continuous improvement and strategic calibration.

Event Metrics Overview
Overview of event metrics

The findings below reflect recurring themes and directional signals observed across responses. Detailed charts and visual summaries of the questionnaire data are included in the visual appendix of this report.

12.2

Visitor Insights

Overall Experience

Strong appreciation for scale, diversity, and thematic coherence. Visitors highlighted the integration of exhibition, conferences, and immersive installations as a distinguishing feature.

Content & Programming

Panels and live discussions were identified as high-value components, especially where institutional perspectives met market realities. Interest expressed in expanding content-driven programming.

Navigation & Space

Multi-floor structure and zoning were well received, particularly the “Windows into the Future” elements. Feedback pointed to the importance of continued refinement in wayfinding.

Future Expectations
  • More sector-specific deep dives
  • Expanded matchmaking formats
  • Focus on future-oriented themes
Event Metrics Overview
Overview of Average Scores based on the feedback from exhibitors
12.3

Exhibitor Insights

Business Relevance & Quality

Positive outcomes regarding visibility and institutional access. Highlighted relevance of meeting decision-makers and sector-aligned partners.

Value of Conferences & Matchmaking

Cited as a key value driver. Content and dialogue enhanced stand-level engagement by attracting a more informed audience.

Operational Feedback

Logistics and setup support generally rated positively. Constructive feedback focused on incremental improvements rather than structural issues.

Intent to Re-Participate

A strong proportion indicated interest in future editions, particularly within more specialized or sector-focused formats.

Event Metrics Overview
Overview of willingness to participate again
  • Recognition of TIF31 as a platform for dialogue & strategy, not just display.
  • Appreciation for institutional presence and regional participation.
  • Demand for clearer sector segmentation and deeper specialization.
  • Expectation for continued alignment with Albania 2030 narratives.
12.4

Implications for Future Editions

"The questionnaire insights reinforce the strategic direction already underway."

  • Transition toward specialized exhibitions responds to demand for focus.
  • Expanded matchmaking will enhance business outcomes.
  • Continued integration of institutions and applied demos strengthens credibility.

Stress-testing concepts for the next phase.

13.1

Multisector Platforms Require Structure, Not Just Scale

TIF31 confirmed that multisector fairs retain value only when supported by clear internal logic. Scale alone does not create relevance. The strongest engagement occurred where sectors were framed as systems with shared dependencies rather than as parallel showcases. This reinforces the necessity of moving from a single, broad platform toward a structured ecosystem of specialized exhibitions with defined audiences, programming depth, and outcomes.

13.2

Content Is the Primary Value Multiplier

Conference programming, panels, and applied demonstrations consistently elevated the quality of engagement on the exhibition floor. Where dialogue addressed implementation challenges, sequencing, and institutional realities, exhibitor and visitor interaction deepened. This confirms that content is not a “side feature” but a core economic driver of exhibition value, shaping who attends, how long they stay, and what decisions follow.

13.3

Institutional Presence Must Translate into Operational Clarity

High-level institutional participation strengthened credibility, but the most effective moments were those that moved beyond policy signaling into operational detail. Discussions around rail, energy, investment facilitation, food safety, and digital infrastructure demonstrated that markets respond to clarity on execution pathways, not ambition alone. Future editions benefit when institutional participation is designed around delivery logic rather than representation.

13.4

Applied Demonstrations Change the Credibility Equation

The integration of field-based demonstrations, particularly in safety and emergency response, demonstrated a clear differentiation from conference-only or display-driven formats. Proof of performance under realistic conditions created trust, enabled professional evaluation, and facilitated cross-institutional dialogue. This validates applied demonstrations as a strategic tool for sectors where reliability and standards matter more than visibility.

13.5

Systems Thinking Resonates More Than Isolated Projects

Across panels and project presentations, the most consistent message was the importance of interdependencies. Exhibitions that surface these system linkages generate higher-quality strategic discussion and investor relevance.

  • Ports without Rail
  • Renewables without Grid Flexibility
  • Tourism without Governance & Workforce
  • Digital Growth without Trust Infrastructure
13.6

Readiness and Execution Matter More Than Announcements

TIF31 revealed a clear distinction between projects at announcement stage and those approaching execution. Stakeholder interest concentrated around initiatives demonstrating sequencing, bankability, and institutional coordination. This underscores the importance of curating project narratives around readiness, milestones, and delivery capacity rather than headline value or scale.

13.7

Regional Positioning Strengthens National Value

Regional participation, particularly from Western Balkan partners and CEFA members, reinforced Albania’s positioning as a connector rather than a peripheral market. TIF31 showed that Albania’s attractiveness increases when framed within regional systems of trade, logistics, culture, and investment, rather than as a standalone destination.

13.8

Workforce and Skills Are the Silent Constraint

Across sectors, execution capacity repeatedly surfaced as a limiting factor. Infrastructure delivery, digital transformation, tourism upgrading, compliance systems, and safety operations all depend on skills pipelines and institutional know-how. Workforce readiness emerged as a competitiveness variable, not a secondary policy issue.

13.9

The Fair’s Role Is Evolving from Event to Platform

The cumulative learning from TIF31 confirms a broader shift: the Tirana International Fair is no longer just a venue for display. It is becoming a coordination platform where institutions, markets, and projects intersect around future-oriented systems. This evolution carries higher responsibility, but also higher strategic relevance.

Event Platform

From a unified platform to a specialized ecosystem.

14.1

From a Single Platform to a “Fair of Fairs”

TIF31 marked the culmination of a multi-year conceptual shift and simultaneously the launchpad for the next phase of the Tirana International Fair. While TIF31 operated as a unified platform under the theme “Windows into the Future – Albania 2030,” TIF32 will formalize this evolution through the “Fair of Fairs” model.

The Fair of Fairs concept reflects a structural rethinking of how multisector exhibitions function in emerging and converging markets. Rather than diluting focus across industries, TIF32 will operate as an integrated ecosystem of distinct but interconnected specialized exhibitions, each with its own logic, stakeholders, programming depth, and market relevance, while remaining anchored within a single national and regional narrative.

14.2

The Logic of Specialized Exhibitions

TIF32 will be structured around five specialized exhibitions, each designed as a standalone vertical with its own exhibition floor logic, conference programming, and investment narrative, while benefiting from cross-sector interaction:

Gallery of Nations

Institutional & Trade Architecture

The Gallery of Nations functions as the institutional and trade architecture of TIF32. It brings together export and import promotion offices, chambers of commerce, ministries, and government institutions, creating a structured interface between public authorities and the private sector.

Objective: Support EU and Western Balkan cooperation by facilitating trade dialogue, institutional coordination, and policy-to-market alignment.

TIF Agro

Exports & Professionalization

TIF Agro focuses on strengthening quality standards, traceability, compliance, and market readiness, supporting agrifood producers and processors in accessing regional and EU markets. The exhibition positions agrifood as a strategic export pillar rather than a volume-based sector.

Objective: Increase exports and professionalization of the agrifood sector.

TIF Explore

Tourism & Hospitality

TIF Explore is structured as a demand-and-investment-oriented platform, linking destinations, hotels, resorts, and experience providers with international tour operators and investors, supporting the shift from volume tourism toward sustainable, value-driven growth.

Objective: Increase quality tourists, connect providers with operators, and attract investment.

TIF Power

Infrastructure & Energy Systems

TIF Power addresses strategic infrastructure, energy transition, grid modernization, and regional connectivity, positioning energy and infrastructure as system enablers that underpin competitiveness across all other sectors.

Objective: Enable economic growth through infrastructure and energy systems.

TIF Tech

Technology & Innovation

Rather than treating technology as an isolated industry, TIF Tech functions as a horizontal enabler, supporting digital transformation, automation, data systems, and cybersecurity across agriculture, tourism, energy, infrastructure, finance, and public services.

Objective: Integrate modern technology across all economic sectors.
14.3

“Windows into the Future” Narrative

TIF32 maintains continuity with the 2030 framework introduced at TIF31, translating long-term ambition into structured sector platforms with clearer delivery logic. Each specialized exhibition reflects a functional pillar of the 2030 objectives:

  • Agrifood as an export and quality system
  • Tourism as a value- and investment-driven growth engine
  • Infrastructure and Energy as competitiveness foundations
  • Technology as a cross-sector accelerator
  • Institutions as the stabilizing framework for cooperation and growth

Positioning TIF32 Going Forward

With the Fair of Fairs model, the Tirana International Fair evolves from a traditional multisector exhibition into a strategic regional platform where institutions, businesses, and investors engage through structured, sector-specific ecosystems whilst benefiting from key cross-industry opportunities.

"TIF32 positions Albania not only as a host, but as an active facilitator of regional cooperation, investment readiness, and long-term economic integration."

An endpoint and a beginning.

15.1

Coherence of Systems

The 31st Tirana International Fair marked both an endpoint and a beginning. It closed a multi-year chapter defined by consolidation, scale, and thematic experimentation, while simultaneously opening a new phase focused on structure, specialization, and execution-oriented relevance.

Under the theme “Windows into the Future – Albania 2030,” TIF31 functioned as a real-time reflection of Albania’s development trajectory, not through abstract ambition, but through concrete projects, institutional dialogue, market signals, and applied validation.

"The Fair demonstrated that Albania’s future competitiveness will depend less on isolated successes and more on the coherence of systems: infrastructure, energy, innovation, governance, workforce, and regional integration moving forward together."

15.2

A Platform for Alignment

The edition reaffirmed the Tirana International Fair’s role as more than a recurring event. It confirmed its evolution into a platform for alignment, where public institutions, private operators, international partners, and regional stakeholders can engage around shared priorities, realistic constraints, and executable pathways.

This responsibility requires rigor, discipline, and openness to adaptation—principles that increasingly define the Fair’s identity.

15.3

The Importance of Continuity

TIF31 also highlighted the importance of continuity. Progress toward 2030 is cumulative. It is built through repeated coordination, trust, and learning across editions, not through single announcements or standalone showcases. The insights generated during this Fair directly inform the structural transformation planned for TIF32 and beyond.

15.4 The Path Forward

As the Tirana International Fair transitions into its next phase, the emphasis remains clear: depth over breadth, execution over rhetoric, collaboration over fragmentation.

The journey from TIF31 to TIF32 is an evolution—one that reflects Albania’s growing confidence, regional role, and commitment to shaping its future through cooperation, professionalism, and long-term vision.