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Exhibition | Conference | Festival
April 11-13, 2025 | Sheshi Italia, Tirana
Key Statistics at a Glance
Muse-X reimagined how music, art, and industry intersect, fusing a professional exhibition, thought-provoking conferences, and genre-defying live performances.
18 Countries Represented
WE BELIEVE
Culture Drives Economies
When empowered, the creative sector becomes a force for sustainable development, regional cooperation, and youth employment.
Access Builds Ecosystems
By creating direct links between artists, entrepreneurs, institutions, and investors, innovation becomes scalable and inclusive.
The Balkans are not a Periphery
They are a cultural core, rich in expression and ready to engage with the world on their own terms.
WE WANT TO
Unite the Balkan Creative Industries
Muse-X fosters a culture of cooperation and mutual respect across the region, encouraging a shared creative identity rooted in diversity.
Bridge the Balkans with the World
Muse-X serves as a gateway between regional talent and international opportunities, ensuring visibility and mobility for artists and professionals.
Introduction to
Muse-X 2025
Muse-X 2025 marked a bold cultural milestone for Albania and the wider Balkan region. As the first expo-festival of its kind in Southeast Europe, Muse-X reimagined how music, art, and industry intersect, fusing a professional exhibition, thought-provoking conferences, and genre-defying live performances into one dynamic platform.
The Balkan region's artistic identity is raw, authentic, and emotionally resonant. At Muse-X 2025, this identity came alive through every performance, every panel, and every interaction, proving that the Balkans are not a cultural periphery—but a creative core.
The Exhibition
The heartbeat of Muse-X, where music companies, sound tech startups, and universities and more meet face-to-face. Global players shared space with local innovators, creating a collaborative ecosystem rooted in both tradition and forward-thinking innovation.
The Conference
The conference program offered a strategic lens into Southeast Europe's creative economy, highlighting both major challenges and strengths. Speakers and institutions proposed concrete reforms to address these structural hurdles.
The Festival
From live concerts to immersive collaborations, Muse-X celebrated both emerging talent and global excellence. The program included high-energy music battles, cross-border performances, and main Electronic, Hip-Hop, and Rock night concerts.
"Muse-X proved that when the Balkans come together — creatively, strategically, and across borders — they can offer not just participation in the global cultural scene, but leadership within it."
The Exhibition
The Muse-X Exhibition 2025 welcomed more than 130 exhibitors from across Albania, the region, and Europe. The exhibition floor was designed to be more than a showcase-it functioned as a dynamic meeting point for music professionals, cultural institutions, educators, tech innovators, policymakers, and artisans to connect, collaborate, and co-create .
Music & Audio
- Record Labels & Digital Distributors
- Event Organizers
- Collection Societies
- A/V Solution Providers
Tech & Software
- Music-related Apps & Software
- Ticketing & Event Platforms
- Digital Transformation Innovators
Education & Training
- Music Academies & Universities
- Digital Learning Centers
- Production & Interdisciplinary Labs
Cultural Institutions
- Theaters & Film Archives
- National Ensembles
- Copyright Agencies
Media & Communications
- Magazines
- Digital Platforms
- Radio & Broadcasters
Beverage, Lifestyle & Brands
- Consumer Brands
- Festival Support Services
Exhibitors
International Industry Pioneers
Represented Companies
Beyond the exhibition floor, a powerful network of global institutions joined via conferences and B2B sessions. From international festivals and rights organizations to music tech giants, their presence established Muse-X as a serious European player—giving local talent to the international industry.
The Art Corner
Co-organized with DoArt, this was a dedicated space within the exhibition that celebrated handmade artistry, traditional techniques, and contemporary design. It functioned as both a commercial zone and an incubator for cultural entrepreneurship.
Independent Artists & Artisans
Visual artists, ceramicists, jewellery makers, and clothing designers showcased their work through live demos and workshops, bridging craftsmanship with audience interaction.
Cultural Heritage & Innovation
Participants reinterpreted folk traditions and regional aesthetics through modern formats, including glasswork, woodcraft, and textile design.
Concept Stores & DIY Brands
Emerging creators used this space to share their entrepreneurial journeys, highlight sustainable production, and offer their works as collectible cultural objects.
Art Universities
A space for students and faculty to exhibit academic projects and research-based artworks. These institutions led live workshops, positioning the Art Corner as a site of learning and exchange.
"The Art Corner enabled art professionals to access new markets, build professional networks, and integrate education with real-world creative industry exposure."
Conference
Market Analysis: Creative Industry in the Balkans
The First-Ever Comprehensive Research on Albania's Creative Economy
Uniting 60+ experts from the Balkans and beyond to address the evolution of creative infrastructure. Based on a qualitative analysis of 20+ hours of live recordings from 12 thematic panels, this study captures the tension between the region's cultural richness and its structural barriers.
The Speakers
Voices shaping the industry
Strategic Opportunities & Insights
Click any card to flip for details
Barriers for Growth
Swipe to explore challenges
Institutional Recommendations
Launch Regional Export Bureaus
Establish export offices with the mandate to represent national talent internationally.
Implement Sponsorship Legislation
Introduce a clear sponsorship law that provides tax deductions for companies that support cultural initiatives.
Reset and Digitize CMOs
Overhaul collective management organizations to enforce real-time digital rights tracking.
Develop National Curricula
Add modules on entrepreneurship, music management, emotional resilience, rights literacy, and digital production.
Fund Cultural Infrastructure
Allocate public funds for building and maintaining rehearsal spaces and venues.
Invest in Long-Term Frameworks
Transition from year-by-year calls for projects to 3–5 year funding cycles.
Coordinate a National Calendar
Introduce an inter-ministerial digital platform to coordinate cultural programming.
Conclusion:
A Vision Forward
The Call for Systemic Change
Participants across nearly every panel called for systemic change—change that must be led by bold, coordinated, and informed policy. This includes multi-year funding mechanisms, export support schemes, decentralization of cultural infrastructure, and education reform that integrates both creative and entrepreneurial skills.
"The future of the region's creative economy depends not only on investment but on intentionality: the intentional development of inclusive cultural ecosystems that support creators at every stage of their journey, from experimentation to export."
The Muse-X Conference illuminated the transformative potential of the Balkan creative and music industries—but also laid bare the structural fragilities that prevent this potential from fully materializing.
If adopted, the recommendations outlined in this report offer a path forward. By empowering artists, strengthening institutions, professionalizing support roles, and embracing both tradition and innovation, the Balkans can position itself as one of Europe's most dynamic creative territories.
With strategic public-private collaboration, the Balkans have the potential to become a cultural force defined by unity, authenticity, and sustainable growth.
Festival Experience
Where raw talent met industry legends. A three-day explosion of sound, style, and competition.
The Battles
WINNER REWARDS
Trophy • Main Stage Spot • Radio Coverage
Producer Battle
Craft an original track from scratch in just two hours live on stage.
Egorythmia, Davor Popivoda, Dorina Koritari
DJ Battle
Eight finalists. Three rigorous phases of mixing, scratching, and crowd control.
DJ Aldo, Petar Dundov, Davor Popivoda
Rap Battle
Raw lyrical fire. Emerging MCs showcasing bold verses and social commentary.
Gerhard Veizi, Doza MC, DJ Nkee
Band Auditions
Young bands performing original live sets to secure their place in the regional scene.
Nomad Maks invited by Eugent Bushpepa to perform on Main Stage.
Elton Deda, Bojken Lako, Ernest Gioni
Headliners & Performances
DUBFIRE
Beyond the Stage
What made Dubfire's presence meaningful was his active engagement beyond the stage. He immersed himself in the spirit of Muse-X, participating not just as an artist, but as a key figure in the ecosystem.
Visit to Albanian DJ Academy
In a powerful gesture of connection, Dubfire personally visited the offices of one of our exhibiting institutions. His visit underscored the mission to bridge generations and mentor emerging talent.
"Dubfire's presence was a statement that the Balkans matter."
Fusion Performances
Ema Popivoda & DJ Rea
Macedonia (Classical Pianist) x Albania (Electronic Artist)
A singular 45-minute live set blending ambient piano with driving electronic beats. The performance was elevated by haunting vocal samples from Albanian singer Rosela Malci.
Egorythmia
Macedonia (Acclaimed DJ/Producer)
A contemporary reimagining of the UNESCO-protected Albanian folk song "Këcimi i Tropojës". Performed live with the National Folk Ensemble.
La Fazani
Kosovo (Alternative Hip-Hop Artist)
A unique blend of Albanian folklore and politically charged hip-hop lyricism. Performed alongside the National Choreography School's dancers.
DOZA MC
Hard-Hitting Rap & Full Choir
One of the most emotionally charged moments. The contrast between gritty street poetry and choral harmonies captured the tension and unity of Balkan youth identity.
Petar Dundov
Croatia (Pioneering Electronic Musician)
An entrancing live show translating ambient techno into movement. Accompanied by dancers from the National Choreography School, creating a bridge between sound design and contemporary dance.
"Muse-X 2025 cross-border performances affirmed that the Balkans are not only rich in cultural heritage but also in innovation—proving that the most exciting music is born where differences meet and merge."
Visual Impact
Fashion Shows
Music wasn't just heard—it was worn. Three genre-inspired runway shows proving fashion is the visual language of sound.
- Techno: Fanatek x Era Bajo
- Hip-Hop: DJ Goce x Alisa Dudaj
- Rock: DJ Genti x Kejdi Biraci
Visual Arts
A massive digital panorama featuring artists from USA, Croatia, Serbia, and Ukraine. These creatives served a dual role: exhibitors and the official media crew, turning the event into a living archive.
Muse-X Museum
A curated journey through the rich history of Albanian music, featuring historical instruments and rare memorabilia.
Graffiti & Street Art
Bringing the raw energy of the streets to the festival heart. A powerful gallery of rebellion created in real-time.
Inclusion, Diversity & Sustainability
Championing concrete initiatives that empowered youth, promoted inclusion, and embedded sustainability across the festival.
580 kg Recycled
First structured recycling program of its scale in an Albanian festival.
Open Calls
Emerging musicians gained Main Stage spots and Top Albania Radio coverage. Visual artists exhibited on massive LED installations.
Knowledge Access
Provided free conference entry for hundreds of students to gain direct insights from European industry leaders.
80+ Volunteers
Engaged young volunteers in hands-on event management, logistics, and communications roles.
Dhuro Zërin Tënd
Visitors recorded audiobook versions of children’s books for blind and visually impaired youth.
Zyber Halluli Home
Hosted children for a full day of exploration, interactive Art Corner activities, and musical inspiration.
Festival Schedule
Select a day to view the timeline.
Muse-X 2025
Digital Impact
Partnering with Top Channel, Muse-X achieved massive national visibility through live broadcasting and cross-platform promotion on Top Albania Radio, solidifying its status as the Balkans' leading expo-festival.
Testimonials
Lira Pipa
Vice Minister of Economy, Culture and Innovation of Albania
Bora Muzhaqi
Minister of State Youth and Children of Albania
Jonid Jorgji
Director of Creative Industry Agency
Ema Popivoda
First Secretary and Director of Macedonian Cultural and Information Centre
Elton Deda
Director, Artist, Composer, Producer
Uncle ADE
Grammy Award Winning Music Manager, SVP GrooveUP
Christine Semba
Director of Consultancy and Special Projects at WOMEX and Pirahna Arts
Dr. Maha
Course Leader at BIMM Institute
Amar Foco
General Manager of NOA Beach Club
Mathew Dicks
Music, Talent and Radio Director MDLBEAST
Egorythmia
DJ & Producer
Kreshnik Loka
Chapter Director of the Regional Youth Cooperation Office
Sponsors
Key Supporters
What is Next? Muse-X 2026
Muse-X began as a vision and has proven its reality. Our inaugural edition, which drew over 10,000 visitors, 200 artists, and 100+ companies, proved that the region is hungry to connect, and our artists are ready for global opportunity.
"This journey was never about hosting another festival. It was about building a structure that challenges how we define collaboration, access, and artistic opportunity across the region. Muse-X 2025 was just the beginning. We'll see you in April 2026—for the next chapter in this journey."
The Road to Muse-X 2026
The next chapter is even more important. In April 2026, Muse-X will return, building on the success of its first year with even greater determination to grow what has been started.
Refining the Model
We will enhance our unique blend of conference, expo, and festival to maximize tangible impact for industry professionals and artists.
Regional Expansion
We will deepen our reach and collaboration to further unify the creative markets across the entire Balkan region.
The Reference Point
Our goal is to cement Muse-X as the definitive platform for creative industry development, providing essential structure and mentorship.
Photo Album
Highlights from Muse-X 2025