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Aftershow Report
MUSE-X 2025

#findyourshoku

#findyourshoqe

Exhibition | Conference | Festival
April 11-13, 2025 | Sheshi Italia, Tirana

Key Statistics at a Glance

Muse-X reimagined how music, art, and industry intersect, fusing a professional exhibition, thought-provoking conferences, and genre-defying live performances.

18 Countries Represented

Albania Kosovo Germany Switzerland Belgium Spain UK United States Poland Italy France Netherlands Croatia North Macedonia Montenegro Serbia Bosnia & Herzegovina Saudi Arabia

WE BELIEVE

Culture Drives Economies

When empowered, the creative sector becomes a force for sustainable development, regional cooperation, and youth employment.

Access Builds Ecosystems

By creating direct links between artists, entrepreneurs, institutions, and investors, innovation becomes scalable and inclusive.

The Balkans are not a Periphery

They are a cultural core, rich in expression and ready to engage with the world on their own terms.

WE WANT TO

Unite the Balkan Creative Industries

Muse-X fosters a culture of cooperation and mutual respect across the region, encouraging a shared creative identity rooted in diversity.

Bridge the Balkans with the World

Muse-X serves as a gateway between regional talent and international opportunities, ensuring visibility and mobility for artists and professionals.

The Vision

Introduction to
Muse-X 2025

Muse-X 2025 marked a bold cultural milestone for Albania and the wider Balkan region. As the first expo-festival of its kind in Southeast Europe, Muse-X reimagined how music, art, and industry intersect, fusing a professional exhibition, thought-provoking conferences, and genre-defying live performances into one dynamic platform.

The Balkan region's artistic identity is raw, authentic, and emotionally resonant. At Muse-X 2025, this identity came alive through every performance, every panel, and every interaction, proving that the Balkans are not a cultural periphery—but a creative core.

01

The Exhibition

The heartbeat of Muse-X, where music companies, sound tech startups, and universities and more meet face-to-face. Global players shared space with local innovators, creating a collaborative ecosystem rooted in both tradition and forward-thinking innovation.

Explore Chapter
02

The Conference

The conference program offered a strategic lens into Southeast Europe's creative economy, highlighting both major challenges and strengths. Speakers and institutions proposed concrete reforms to address these structural hurdles.

Explore Chapter
03

The Festival

From live concerts to immersive collaborations, Muse-X celebrated both emerging talent and global excellence. The program included high-energy music battles, cross-border performances, and main Electronic, Hip-Hop, and Rock night concerts.

Explore Chapter
Mission Background

"Muse-X proved that when the Balkans come together — creatively, strategically, and across borders — they can offer not just participation in the global cultural scene, but leadership within it."

— Muse-X Accomplished Mission

The Exhibition

The Muse-X Exhibition 2025 welcomed more than 130 exhibitors from across Albania, the region, and Europe. The exhibition floor was designed to be more than a showcase-it functioned as a dynamic meeting point for music professionals, cultural institutions, educators, tech innovators, policymakers, and artisans to connect, collaborate, and co-create .

Music & Audio

  • Record Labels & Digital Distributors
  • Event Organizers
  • Collection Societies
  • A/V Solution Providers

Tech & Software

  • Music-related Apps & Software
  • Ticketing & Event Platforms
  • Digital Transformation Innovators

Education & Training

  • Music Academies & Universities
  • Digital Learning Centers
  • Production & Interdisciplinary Labs

Cultural Institutions

  • Theaters & Film Archives
  • National Ensembles
  • Copyright Agencies

Media & Communications

  • Magazines
  • Digital Platforms
  • Radio & Broadcasters

Beverage, Lifestyle & Brands

  • Consumer Brands
  • Festival Support Services

Exhibitors

International Industry Pioneers

Represented Companies

Beyond the exhibition floor, a powerful network of global institutions joined via conferences and B2B sessions. From international festivals and rights organizations to music tech giants, their presence established Muse-X as a serious European player—giving local talent to the international industry.

Special Feature

The Art Corner

Co-organized with DoArt, this was a dedicated space within the exhibition that celebrated handmade artistry, traditional techniques, and contemporary design. It functioned as both a commercial zone and an incubator for cultural entrepreneurship.

Independent Artists & Artisans

Visual artists, ceramicists, jewellery makers, and clothing designers showcased their work through live demos and workshops, bridging craftsmanship with audience interaction.

Cultural Heritage & Innovation

Participants reinterpreted folk traditions and regional aesthetics through modern formats, including glasswork, woodcraft, and textile design.

Concept Stores & DIY Brands

Emerging creators used this space to share their entrepreneurial journeys, highlight sustainable production, and offer their works as collectible cultural objects.

Art Universities

A space for students and faculty to exhibit academic projects and research-based artworks. These institutions led live workshops, positioning the Art Corner as a site of learning and exchange.

"The Art Corner enabled art professionals to access new markets, build professional networks, and integrate education with real-world creative industry exposure."

Conference Background

Conference

Market Analysis: Creative Industry in the Balkans

The First-Ever Comprehensive Research on Albania's Creative Economy

Uniting 60+ experts from the Balkans and beyond to address the evolution of creative infrastructure. Based on a qualitative analysis of 20+ hours of live recordings from 12 thematic panels, this study captures the tension between the region's cultural richness and its structural barriers.

The Speakers

Voices shaping the industry

Strategic Opportunities & Insights

Click any card to flip for details

Barriers for Growth

Swipe to explore challenges

Looking Forward

Institutional Recommendations

01

Launch Regional Export Bureaus

Establish export offices with the mandate to represent national talent internationally.

02

Implement Sponsorship Legislation

Introduce a clear sponsorship law that provides tax deductions for companies that support cultural initiatives.

03

Reset and Digitize CMOs

Overhaul collective management organizations to enforce real-time digital rights tracking.

04

Develop National Curricula

Add modules on entrepreneurship, music management, emotional resilience, rights literacy, and digital production.

05

Fund Cultural Infrastructure

Allocate public funds for building and maintaining rehearsal spaces and venues.

06

Invest in Long-Term Frameworks

Transition from year-by-year calls for projects to 3–5 year funding cycles.

07

Coordinate a National Calendar

Introduce an inter-ministerial digital platform to coordinate cultural programming.

Conclusion:
A Vision Forward

The Call for Systemic Change

Participants across nearly every panel called for systemic change—change that must be led by bold, coordinated, and informed policy. This includes multi-year funding mechanisms, export support schemes, decentralization of cultural infrastructure, and education reform that integrates both creative and entrepreneurial skills.

"The future of the region's creative economy depends not only on investment but on intentionality: the intentional development of inclusive cultural ecosystems that support creators at every stage of their journey, from experimentation to export."

The Muse-X Conference illuminated the transformative potential of the Balkan creative and music industries—but also laid bare the structural fragilities that prevent this potential from fully materializing.

If adopted, the recommendations outlined in this report offer a path forward. By empowering artists, strengthening institutions, professionalizing support roles, and embracing both tradition and innovation, the Balkans can position itself as one of Europe's most dynamic creative territories.

With strategic public-private collaboration, the Balkans have the potential to become a cultural force defined by unity, authenticity, and sustainable growth.

The Main Event

Festival Experience

Where raw talent met industry legends. A three-day explosion of sound, style, and competition.

The Battles

Producer Battle

Craft an original track from scratch in just two hours live on stage.

Producer Battle
Winner Erblin Bajko Impressed with originality
Judges

Egorythmia, Davor Popivoda, Dorina Koritari

DJ Battle

Eight finalists. Three rigorous phases of mixing, scratching, and crowd control.

DJ Battle
Winner DJ Cipi Opened Main Stage
Judges

DJ Aldo, Petar Dundov, Davor Popivoda

Rap Battle

Raw lyrical fire. Emerging MCs showcasing bold verses and social commentary.

Rap Battle
Winner Ges Rabo Opened Hip Hop Night
Judges

Gerhard Veizi, Doza MC, DJ Nkee

Band Auditions

Young bands performing original live sets to secure their place in the regional scene.

Band Battle
Winner Boni Hamzallari
Special Highlight

Nomad Maks invited by Eugent Bushpepa to perform on Main Stage.

Judges

Elton Deda, Bojken Lako, Ernest Gioni

Headliners & Performances

Dubfire Live at Muse-X
Global Techno Icon
Grammy Award Winning DJ

DUBFIRE

Beyond the Stage

What made Dubfire's presence meaningful was his active engagement beyond the stage. He immersed himself in the spirit of Muse-X, participating not just as an artist, but as a key figure in the ecosystem.

Visit to Albanian DJ Academy

In a powerful gesture of connection, Dubfire personally visited the offices of one of our exhibiting institutions. His visit underscored the mission to bridge generations and mentor emerging talent.

"Dubfire's presence was a statement that the Balkans matter."

Fusion Performances

Techno x Classical
Ema Popivoda & DJ Rea

Ema Popivoda & DJ Rea

Macedonia (Classical Pianist) x Albania (Electronic Artist)

A singular 45-minute live set blending ambient piano with driving electronic beats. The performance was elevated by haunting vocal samples from Albanian singer Rosela Malci.

Live Piano Set
Electronic x Folk
Egorythmia

Egorythmia

Macedonia (Acclaimed DJ/Producer)

A contemporary reimagining of the UNESCO-protected Albanian folk song "Këcimi i Tropojës". Performed live with the National Folk Ensemble.

UNESCO Reimagined
Rap x Folk x Ballet
La Fazani

La Fazani

Kosovo (Alternative Hip-Hop Artist)

A unique blend of Albanian folklore and politically charged hip-hop lyricism. Performed alongside the National Choreography School's dancers.

Hybrid Performance
Rap x Choir
DOZA MC

DOZA MC

Hard-Hitting Rap & Full Choir

One of the most emotionally charged moments. The contrast between gritty street poetry and choral harmonies captured the tension and unity of Balkan youth identity.

Street Poetry
Techno x Ballet
Petar Dundov

Petar Dundov

Croatia (Pioneering Electronic Musician)

An entrancing live show translating ambient techno into movement. Accompanied by dancers from the National Choreography School, creating a bridge between sound design and contemporary dance.

Ambient Movement

"Muse-X 2025 cross-border performances affirmed that the Balkans are not only rich in cultural heritage but also in innovation—proving that the most exciting music is born where differences meet and merge."

Visual Impact

Fashion Show
Sound in Motion

Fashion Shows

Music wasn't just heard—it was worn. Three genre-inspired runway shows proving fashion is the visual language of sound.

  • Techno: Fanatek x Era Bajo
  • Hip-Hop: DJ Goce x Alisa Dudaj
  • Rock: DJ Genti x Kejdi Biraci
Visual Arts
Digital Gallery

Visual Arts

18
Global Creatives
30x3m
LED Wall

A massive digital panorama featuring artists from USA, Croatia, Serbia, and Ukraine. These creatives served a dual role: exhibitors and the official media crew, turning the event into a living archive.

Muse-X Museum
Sonic Heritage

Muse-X Museum

A curated journey through the rich history of Albanian music, featuring historical instruments and rare memorabilia.

In Collaboration With:
Academy of Sciences University of Arts National Film Archive Opera & Ballet
Graffiti
Live Creation

Graffiti & Street Art

13
Canvases
200x250 cm

Bringing the raw energy of the streets to the festival heart. A powerful gallery of rebellion created in real-time.

Artists: David Campana, Mario Dine, Tedi Braka, Lorenc Kerciku

Inclusion, Diversity & Sustainability

Championing concrete initiatives that empowered youth, promoted inclusion, and embedded sustainability across the festival.

Environment

580 kg Recycled

First structured recycling program of its scale in an Albanian festival.

Partners: Eco Tirana & Coca-Cola Bottling Shqipëria
Youth Arts

Open Calls

Emerging musicians gained Main Stage spots and Top Albania Radio coverage. Visual artists exhibited on massive LED installations.

Education

Knowledge Access

Provided free conference entry for hundreds of students to gain direct insights from European industry leaders.

Community

80+ Volunteers

Engaged young volunteers in hands-on event management, logistics, and communications roles.

Inclusion

Dhuro Zërin Tënd

Visitors recorded audiobook versions of children’s books for blind and visually impaired youth.

Charity

Zyber Halluli Home

Hosted children for a full day of exploration, interactive Art Corner activities, and musical inspiration.

Festival Schedule

Select a day to view the timeline.

Muse-X 2025
Digital Impact

Partnering with Top Channel, Muse-X achieved massive national visibility through live broadcasting and cross-platform promotion on Top Albania Radio, solidifying its status as the Balkans' leading expo-festival.

7.4M+
Digital Impressions
50+
Global Press Features
80+
Influencers & Creatives
3 Days
Live National Broadcast
15+
Countries Reached

Testimonials

Bora Muzhaqi

Lira Pipa

Vice Minister of Economy, Culture and Innovation of Albania

Lira Pipa

Bora Muzhaqi

Minister of State Youth and Children of Albania

Ema Popivoda

Jonid Jorgji

Director of Creative Industry Agency

Ema Popivoda

Ema Popivoda

First Secretary and Director of Macedonian Cultural and Information Centre

Elton Deda

Elton Deda

Director, Artist, Composer, Producer

Uncle ADE

Uncle ADE

Grammy Award Winning Music Manager, SVP GrooveUP

Christine Semba

Christine Semba

Director of Consultancy and Special Projects at WOMEX and Pirahna Arts

Christine Semba

Dr. Maha

Course Leader at BIMM Institute

Christine Semba

Amar Foco

General Manager of NOA Beach Club

Christine Semba

Mathew Dicks

Music, Talent and Radio Director MDLBEAST

Christine Semba

Egorythmia

DJ & Producer

Christine Semba

Kreshnik Loka

Chapter Director of the Regional Youth Cooperation Office

Sponsors

Sponsor Logo
Coca-Cola Bottling
Sponsor Logo
Credins Bank
Sponsor Logo
Porsche
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Qafshtama
Sponsor Logo
Super Bock
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Esp & Oil
Sponsor Logo
HitFit
Sponsor Logo
Storm
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Lori Caffe
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Europtik
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Fibank
Sponsor Logo
M&D

Key Supporters

Supporter Logo
Bashkia Tirana
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Ministry of Economy, Culture and Innovation
Supporter Logo
Prime Minister's Office
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Foundation of Dritero Agolli
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Klik Ekspo Group

What is Next? Muse-X 2026

Muse-X began as a vision and has proven its reality. Our inaugural edition, which drew over 10,000 visitors, 200 artists, and 100+ companies, proved that the region is hungry to connect, and our artists are ready for global opportunity.

"This journey was never about hosting another festival. It was about building a structure that challenges how we define collaboration, access, and artistic opportunity across the region. Muse-X 2025 was just the beginning. We'll see you in April 2026—for the next chapter in this journey."
Luel Muhametaj Founder of Muse-X

The Road to Muse-X 2026

The next chapter is even more important. In April 2026, Muse-X will return, building on the success of its first year with even greater determination to grow what has been started.

Refining the Model

We will enhance our unique blend of conference, expo, and festival to maximize tangible impact for industry professionals and artists.

Regional Expansion

We will deepen our reach and collaboration to further unify the creative markets across the entire Balkan region.

The Reference Point

Our goal is to cement Muse-X as the definitive platform for creative industry development, providing essential structure and mentorship.

Photo Album

Highlights from Muse-X 2025

The Exhibition

The Conference

The Festival